Head of Startup Marketing

San Francisco, CA (Hybrid)

$214K/yr – $268K/yrSenior Level7+ years expFull time

Posted 6 weeks ago

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Job Summary

Own GTM for a startup/VCB segment with revenue-driven marketing, while building multi-channel demand, partnerships, and a scalable team; measure impact and tell founder-focused stories.

  • Growth ownership: GTM plan tied to pipeline and revenue targets.
  • Channel & partnerships: Multi-channel campaigns across paid, lifecycle, events, field, content; partnerships with VCs, accelerators, founder communities.
  • People & data: Lead a high-performing team; use data to optimize spend and report funnel and pipeline impact to leadership.

Job Description

Own GTM for a startup/VCB segment with revenue-driven marketing, while building multi-channel demand, partnerships, and a scalable team; measure impact and tell founder-focused stories.

  • Growth ownership: GTM plan tied to pipeline and revenue targets.
  • Channel & partnerships: Multi-channel campaigns across paid, lifecycle, events, field, content; partnerships with VCs, accelerators, founder communities.
  • People & data: Lead a high-performing team; use data to optimize spend and report funnel and pipeline impact to leadership.
Rippling logo

Rippling

4.0 Glassdoor

Rippling is a workforce management system that eliminates the friction from running a business. Today, most companies struggle with everything from routine tasks, like running payroll, to cross-functional planning, like aligning on headcount. That’s because all their data related to people, processes, and systems is scattered in a hundred places. Rippling has every application you need to run your business—from applicant tracking and payroll to IT and expenses—in one place. But unlike other systems, Rippling sits on top of a unified platform. Data flows dynamically between Rippling’s applications, giving every team a shared source of truth, the power to automate processes, and access to the insights they need. This allows your business to execute better, faster.Based in San Francisco, CA, Rippling has raised $1.2B from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock.Get help: rippling.com/contactLicensing details: https://app.rippling.com/licensing

Founded in 2016
San Francisco, California, USA
6.5K employees (237 in marketing)
77% recommend to a friend
86% CEO approval

Traffic Signals

Monthly Visitors
6.9M
Monthly Google Ads Budget
$2.4M
Traffic Source Mix
Search
16.6%
Direct
64.8%
Referral
11.2%
Social
6.7%
Paid
0.4%

Headcount Trend

Current headcount: ~6.5K

Marketing Team

Marketing Team Size
157 (2% of company)
Median Career Experience
11 years
Median Tenure
1.9 years
Marketing Roles Posted (Last 30 Days)
9

Funding

Total Funding
$2.4B
Last Raise
$450M
Series G, 10 months ago

Funding History

  • May 2025
    Series G • $450M
  • Apr 2024
    Series F • $200M
  • Apr 2024
    Secondary Market • $590M

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