Responsibilities

• Own Ping’s social media strategy across TikTok, Instagram, and other consumer channels
• Develop repeatable content formats around NYC spending, lifestyle, pop-ups, social behavior, and product moments
• Create, shoot, edit, or direct short-form video content
• Work with creators, interns, and internal team members to produce content consistently
• Capture content at Ping events, pop-ups, and local activations
• Build a distinct voice and identity for Ping across social channels
• Track content performance and use data to improve hooks, formats, posting strategy, and audience growth
• Stay close to consumer trends, creator culture, and what is working across TikTok, Reels, and emerging social formats

Requirements

• 1+ years of experience in social media, content, growth, or brand marketing, ideally for a B2C consumer brand, app, marketplace, lifestyle brand, or startup
• Strong understanding of TikTok, Instagram Reels, short-form video, memes, and internet-native storytelling
• Ability to own content from idea to execution, not just manage posting
• Comfortable working in a fast-moving startup environment
• Strong taste in consumer content and brand voice
• Experience working with creators, UGC, events, or community-driven campaigns
• Comfortable appearing on camera

Preferred

• Bonus: If you’re already a content creator or have grown your own TikTok/Instagram account, that’s a big plus.