Responsibilities

• Lead, coach, mentor, and inspire social and cross ‑ functional teams across the US and Canada to consistently deliver exceptional social media work.
• Act as the key point of contact between client teams and agency stakeholders, championing innovative approaches.
• Provide line management to social and influencer leads, working in partnership with Creative, Managing, and Strategy/Performance Directors.
• Drive year ‑ on ‑ year growth in line with KPIs, effectively managing complex stakeholder relationships.
• Develop the network of social talent across our agency businesses, cascading strategies and surfacing great work.
• Partner with North American and local leadership to identify and capitalise on new social and influencer opportunities across markets.
• Oversee the development of comprehensive social and influencer marketing strategies that drive meaningful impact, leveraging both traditional insights and AI ‑ enabled analytics where relevant.
• Provide strategic social media consultancy to senior clients, developing impactful strategy documents and operational frameworks.
• Build and nurture strong client relationships, proactively addressing evolving business needs.
• Develop innovative, winning proposals that secure new business.

Requirements

• 10+ years’ experience in social media marketing with proven ability to translate expertise into effective, results‑driven strategies and deliver profitable outcomes.
• Successfully led teams of 15+, fostering collaboration and high performance while optimising workflows.
• Exceptional ability to build client relationships, negotiate, and manage expectations across large North American teams and campaigns.
• Deep understanding of the influencer marketing landscape with experience in influencer relationship management, content production, talent selection, contracting, data analysis and strategy.
• Strong understanding of social media trends and platform innovations.
• Highly creative with a firm grasp of the evolving influencer landscape and how to drive the best brand collaborations.
• Solid understanding of paid social and media's role in amplification.
• Excellent presentation, verbal, and written communication skills with fluency in English (French Canadian and/or Spanish a plus).
• Experience in analysing performance and using data for strategy development and optimisation.
• Familiarity with North American advertising and disclosure guidance (FTC guidance in the US; Canadian codes) and platform rules.

Preferred

• French Canadian and/or Spanish language
• AI-enabled analytics experience (implicit from role)