Head of Social Media at FilterBaby | Los Angeles, CA

Head of Social Media

Los Angeles, CA (Hybrid)

Salary Not AvailableSenior Level4+ years expFull time

Posted 5 months ago

Job Summary

Drive Filterbaby’s social growth and creative direction as Head of Social Growth + Creative, shaping strategy, concepting, and visual identity across Instagram and TikTok.

Own platform strategy across IG and TikTok and develop repeatable viral formats.
Must-have: 4+ years in social, creative, or brand growth with proven audience growth.
Standout: Leadership in end-to-end video concepting, production, and brand storytelling.

Job Description

Responsibilities

Social Growth Strategy: Develop and lead Filterbaby’s platform strategy across Instagram and TikTok
Video Concepting & Execution: Generate high-performing video concepts
Video Concepting & Execution: Film content yourself when needed (scrappy and fast when appropriate)
Video Concepting & Execution: Collaborate with in-house video editors to execute your vision
Video Concepting & Execution: Identify and brief creators to execute specific concepts for expanded reach
Video Concepting & Execution: Translate trends into Filterbaby-native narratives
Visual & Brand Aesthetic Ownership: Curate and maintain a visually cohesive, elevated Instagram grid
Visual & Brand Aesthetic Ownership: Work closely with in-house graphic designers to execute creative direction
Visual & Brand Aesthetic Ownership: Ensure all content aligns with brand tone: credible, aspirational, culturally relevant
Visual & Brand Aesthetic Ownership: Identify when new assets are needed and help plan photoshoots
Visual & Brand Aesthetic Ownership: Evolve our visual identity as we scale
Collaborative Growth: Partner with the Creator & Community Manager to identify high-impact influencer collaborations
Collaborative Growth: Lead high-level social growth initiatives tied to product launches and retail moments
Collaborative Growth: Help scale affiliate and community reach from a strategic standpoint
Collaborative Growth: Identify organic content that should be amplified to paid ads

Requirements

4+ years in social, creative, or brand growth roles
Proven track record of driving audience growth and engagement
Experience developing repeatable content formats / series
Strong understanding of conversion psychology and social-to-revenue dynamics

Preferred

Beauty, skincare, or wellness experience preferred

FilterBaby

At FilterBaby we believe healthy skin starts with the fundamental basics we use everyday, our water. FilterBaby is the world's first faucet water filter designed to improve skincare by removing harmful contaminants in tap water. Clean water should be step 0 of everyone's skincare routine. Better water = better skin.

Founded in 2022

New York, New York, USA

11 employees (5 in marketing)

filterbaby.com