Responsibilities

• Own and execute Bob's Watches' social media strategy across all channels
• Develop annual, quarterly, and monthly social growth plans aligned with business objectives
• Identify emerging trends, platform opportunities, and content formats that can drive audience growth
• Partner with Brand, Content and Digital teams to ensure cohesive storytelling across channels
• Report regularly on performance and make recommendations based on data
• Lead content planning, publishing, and optimization across all platforms
• Develop channel-specific strategies for Instagram, YouTube, TikTok, LinkedIn, and Facebook
• Build social content franchises that educate, entertain, and engage watch enthusiasts
• Drive audience growth, engagement, reach, and community participation
• Oversee community management and audience engagement strategies

Requirements

• 10+ years of experience in social media, digital content, or growth marketing
• Proven track record building and leading high-performing social or content teams
• Strong understanding of both organic and paid social media
• Experience scaling social channels and building engaged communities
• Strong creative instincts with an eye for premium visual storytelling
• Ability to interpret performance data and translate insights into action
• Experience working with creators, influencers, and brand ambassadors
• Passion for luxury, watches, fashion, automotive, sports, or enthusiast-driven categories is highly preferred

Preferred

• Experience with creator partnerships or ambassador programs
• Data-driven mindset with ability to translate metrics into strategy
• Familiarity with luxury brands or premium consumer brands

Benefits

• Medical, Dental, and Vision Insurance
• Employer-paid Life and AD&D Insurance
• Complimentary lunches and snacks
• Friendly, collaborative workplace culture
• Company-sponsored events and outings