Responsibilities

• Lead the IT Channel segment marketing strategy and annual plan, aligned with transactional growth priorities, partner needs, portfolio strategy, and regional commercial objectives.
• Own the end-to-end to-partner marketing strategy, including the value proposition, communications, engagement, enablement, education, and experience required to make Schneider Electric easier and more profitable to do business with.
• Own the for-partner marketing strategy by developing scalable campaigns, content, tools, and activation frameworks that partners can use to create demand, convert customers, increase basket value, and grow recurring revenue.
• Drive measurable transactional growth across sell-in, sell-out, e-commerce, marketplace, and partner-led revenue by connecting marketing priorities to hero offers, promotions, digital shelf readiness, partner activation, and conversion.
• Define priority partner audiences, motions, offers, use cases, routes to market, and investment choices across distributors, resellers, e-commerce partners, managed service providers, and solution providers.
• Develop differentiated channel positioning, messaging, and value propositions that connect Schneider Electric’s hardware, software, services, digital tools, sustainability, and AI-readiness capabilities to partner profitability and customer outcomes.
• Partner with sales, demand generation, digital, e-commerce, product, and offer teams to build integrated push-pull programs that stimulate partner demand, improve conversion, and create repeatable transactional growth.
• Collaborate with the Channel Marketing team responsible for MDF program design, governance, and execution to ensure MDF-enabled activities align with IT Channel strategy, priority campaigns, and measurable commercial outcomes; this role does not own or manage MDF marketing programs by account.
• Coordinate global and regional launches, partner communications, events, digital programs, content, training, and advocacy to deliver a consistent IT Channel narrative and scalable partner experience.
• Serve as the IT Channel marketing subject-matter expert and trusted advisor to channel, sales, and marketing leadership, representing partner and market needs in planning and prioritization decisions.

Requirements

• 8+ years of progressive B2B marketing, channel marketing, segment marketing, product marketing, demand generation, e-commerce, partner programs, or sales experience.
• Demonstrated success developing and executing integrated partner marketing strategies that contribute to transactional revenue, partner engagement, market reach, or commercial performance.
• Experience working with IT distributors, resellers, e-commerce partners, managed service providers, systems integrators, or other indirect sales channels strongly preferred.
• Experience collaborating across channel sales, partner marketing, demand generation, product, digital, and operations teams in a matrix organization.
• Strong commercial orientation and practical understanding of indirect routes to market, partner economics, transactional marketing, and the factors that influence partner mindshare and sales velocity.
• Ability to translate business priorities into clear, scalable to-partner and for-partner marketing strategies and activation plans.
• Strong written, verbal, storytelling, facilitation, and presentation skills, with the ability to communicate effectively across executive, sales, marketing, and partner audiences.
• Proven ability to influence without direct authority, align cross-functional stakeholders, and clarify roles and decision rights across adjacent teams.
• Fluency in partner segmentation, channel communications, partner enablement, through-channel marketing, demand generation, digital commerce, and campaign activation.
• Analytical discipline with the ability to define KPIs, interpret sell-in and sell-out data, assess partner and campaign performance, and make evidence-based investment recommendations.

Preferred

• Experience leading cross-functional teams and external partners through influence is preferred.
• Experience with Salesforce or equivalent tools preferred.

Benefits

• Care for Yourself and Your Family. We ensure you feel secure with benefits that help you and your family thrive: medical (with member reward points), dental, vision, and basic life insurance, Benefit Bucks, flexible work arrangements, paid family leaves, well-being programs, 12 holidays per year, and 15 days of paid time off per year.
• Invest and Plan Your Future. We help you plan and invest for the future with competitive pay and programs including base salary, incentives, company share ownership, and 401(k) with match.
• Grow Your Skills and Career. We support development through performance discussions, global opportunities, the Schneider Career Hub, and learning platforms like Coursera.
• Team Up in the Workplace. We encourage collaboration, recognition, sharing your voice, and an inclusive workplace.
• Support Your Community. We make a difference through volunteer leave, programs with the Schneider Electric Foundation, youth education initiatives, and military leave benefits.