Head of Regional Marketing - Americas

Houston, TX (Hybrid)

Salary Not AvailableSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Drive the Americas region’s marketing agenda by leading teams, translating global strategy into regional plans, and delivering pipeline and brand impact.

  • Must-have: 10+ years in B2B marketing with regional leadership across the Americas
  • Standout: Proven pipeline contribution and revenue growth in a tech/subscription environment

Job Description

Responsibilities

  • Lead the Americas Regional Marketing team, including hiring, development, coaching, and performance management across multiple countries and markets.
  • Drive a high-performance culture with clear accountability, cross-functional collaboration, and measurable commercial outcomes.
  • Translate global marketing strategy into regional go-to-market plans that deliver demand generation, pipeline acceleration, and brand impact across the Americas.
  • Partner closely with Americas Sales VPs and Customer Success leaders to ensure fully aligned, cohesive market execution.
  • Oversee the planning and execution of integrated regional campaigns supporting new logo acquisition, customer expansion, and cross-sell initiatives.
  • Champion a data-driven, test and learn mindset, continuously optimizing performance and marketing ROI.
  • Participate in pipeline reviews, forecasting, and Quarterly Marketing Reviews (QMRs), providing clear regional performance insights.
  • Provide structured market intelligence and field feedback from the Americas to inform global strategy, product positioning, and campaign prioritization.
  • Amplify global brand positioning through locally relevant execution, ensuring consistency with global standards while tailoring for regional markets.
  • Lead the regional approach to events, industry conferences, webinars, and executive engagement programs across the Americas.

Requirements

  • 10+ years’ experience in B2B marketing, ideally within subscription, data, analytics, technology, or information services.
  • Proven experience leading regional or field marketing teams across the Americas.
  • Strong understanding of regional market dynamics, buyers, and commercial models.
  • Demonstrated ability to drive pipeline, revenue contribution, and measurable growth.
  • Expertise across digital marketing, ABM, events, and paid media.
  • Highly data-driven; hands-on with Salesforce, Marketo, analytics, and intent platforms.
  • Strong executive level stakeholder management skills.
  • Strategic but execution-focused; able to convert global direction into high impact regional delivery.
  • Commercially astute, collaborative, and comfortable operating in matrix environments.
  • Excellent communication, influencing, and leadership skills.

Benefits

  • Hybrid work model
  • Group medical, dental and vision plans
  • Company paid short term and long term disability and life insurance plan
  • Group 401(k) safe harbor retirement plan with a 6% company match
  • 20 vacation days your first year, which increases up to 30 days
  • Subsidized gym membership
  • Extensive internal and external training
Argus Media logo

Argus Media

4.0 Glassdoor

Argus is the leading independent provider of market intelligence to the global energy and commodity markets. We offer essential price assessments, news, analytics, consulting services, data science tools and industry conferences to illuminate complex and opaque commodity markets.Headquartered in London with over 1,500 staff, Argus is an independent media organisation with 30 offices in the world’s principal commodity trading hubs.Companies, trading firms and governments in 160 countries around the world trust Argus data to make decisions, analyse situations, manage risk, facilitate trading and for long-term planning. Argus prices are used as trusted benchmarks around the world for pricing transportation, commodities and energy.Founded in 1970, Argus remains a privately held UK-registered company owned by employee shareholders and global growth equity firm General Atlantic.

London, England, GBR
2K employees (624 in marketing)
81% recommend to a friend
72% CEO approval

Traffic Signals

Monthly Visitors
489.5K
Monthly Google Ads Budget
$8.9K
Traffic Source Mix
Search
43.2%
Direct
47.9%
Referral
5.8%
Social
2.2%
Paid
0.9%

Headcount Trend

Current headcount: ~2K

Marketing Team

Marketing Team Size
594 (30% of company)