Responsibilities

• Lead commercial development of ICON’s programmatic offering, positioning the capability as a core revenue driver across existing and prospective clients.
• Partner closely with Client Media Directors to identify revenue opportunities, upsell programmatic solutions, and build client‑specific strategies that deliver measurable financial impact.
• Present ICON’s programmatic capabilities in new business pitches, showcasing strategic value and driving deal conversion.
• Share performance insights and strategic recommendations with senior stakeholders to influence account growth plans.
• Ensure all programmatic campaigns deliver exceptional results, focusing on ROI, efficiency, and revenue contribution.
• Develop data‑driven optimization strategies that directly improve client outcomes and increase long‑term spend.
• Serve as a trusted advisor to clients, translating performance data into actionable strategies that advance their business objectives.
• Lead and elevate a high‑performing Programmatic team with a focus on skill growth, revenue accountability, and commercial excellence.
• Scale the team to meet growing client demand and expand ICON’s programmatic revenue footprint.
• Represent programmatic expertise across ICON, sharing trends, innovations, and case studies that help win new business and strengthen client confidence.