Head of Programmatic Partnerships

Stamford, CT (On-site)

Salary Not AvailableSenior Level10+ years expFull time

Posted 5 months ago

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Job Summary

Drive ICON\'s programmatic offering as a core revenue engine, leading a high‑performing team and expanding client spend.

  • Own the programmatic offering and drive revenue growth across clients.
  • Must-have: 10–15 years in digital advertising with hands-on programmatic leadership.
  • Standout: scale the team to meet demand and expand ICON’s programmatic revenue footprint.

Job Description

Responsibilities

  • Lead commercial development of ICON’s programmatic offering, positioning the capability as a core revenue driver across existing and prospective clients.
  • Partner closely with Client Media Directors to identify revenue opportunities, upsell programmatic solutions, and build client‑specific strategies that deliver measurable financial impact.
  • Present ICON’s programmatic capabilities in new business pitches, showcasing strategic value and driving deal conversion.
  • Share performance insights and strategic recommendations with senior stakeholders to influence account growth plans.
  • Ensure all programmatic campaigns deliver exceptional results, focusing on ROI, efficiency, and revenue contribution.
  • Develop data‑driven optimization strategies that directly improve client outcomes and increase long‑term spend.
  • Serve as a trusted advisor to clients, translating performance data into actionable strategies that advance their business objectives.
  • Lead and elevate a high‑performing Programmatic team with a focus on skill growth, revenue accountability, and commercial excellence.
  • Scale the team to meet growing client demand and expand ICON’s programmatic revenue footprint.
  • Represent programmatic expertise across ICON, sharing trends, innovations, and case studies that help win new business and strengthen client confidence.
ICON International, Inc. logo

ICON International, Inc.

ICON International is the largest independent principal-based media buyer in the U.S., placing nearly $2 billion annually on behalf of its clients.Unlike traditional intermediaries, ICON invests more of its own capital than any other competitor. These direct investments unlock unmatched leverage and access in the media marketplace allowing for media-backed financial solutions that transform untapped or underutilized resources into marketing power and measurable growth.With the trust of industry leaders across sectors for more than 40 years, ICON is a preferred growth partner, problem-solver, and a catalyst for measurable, lasting business impact.

Founded in 1986
Stamford, Connecticut, USA

Marketing Team

Median Career Experience
16 years
Median Tenure
3.4 years

Funding

Total Funding
$95M
Last Raise
$95M
Series Unknown, 26 years ago

Funding History

  • Dec 1999
    Series Unknown • $95M