Responsibilities

• We’re looking for a product marketer to own Yardstik’s story and how we’re positioned across our markets, products, and technology.
• We've built a lot worth talking about. You will do ICP and competitive research, messaging, launches, and sales enablement to establish how we talk about it.
• What you'll do:
• Research our buyers, our competitors, and our market, then turn it into positioning we use everywhere
• Build the messaging architecture for each industry we serve and each product line we offer
• Lead sales enablement: the materials, the training, and the sessions themselves
• Own product launches, from packaging and naming through the go-to-market execution
• Help create and maintain the sales resources our team needs across our full product line
• Represent Yardstik publicly on webinars, at conferences, and with analysts
• What success looks like: our teams speak about Yardstik clearly and consistently, our win rate against key competitors increases, and the market starts describing us the way we describe ourselves.

Requirements

• You've done product marketing for 6+ years at B2B software companies and owned it end to end: positioning, messaging, launches, and enablement
• You're an excellent writer. Most of this job is thinking clearly and writing it down
• You're a confident presenter. You'll be in front of our sales team regularly and on a stage sometimes
• You do real research and turn it into something people use, not something that sits in a folder
• You've worked in a technical or regulated category, or you can show us you learn one quickly
• You take ownership and build things yourself

Benefits

• An opportunity to propel your career within a rapidly-growing company
• An incredibly supportive team that knows how to celebrate wins
• Startup speed with real ownership and impact
• Monthly team events and quarterly volunteer opportunities
• Access to our downtown Minneapolis office and amenities
• Hybrid work environment
• Medical, dental, and voluntary benefits
• Equal Employment Opportunity
• We’re committed to building a team based on talent, qualifications, and merit, welcoming all applicants without discrimination.