Head of Product Marketing

Responsibilities

• Build and lead Product Marketing. Own the function’s strategy, budget and team while personally leading its most important research, writing and go-to-market work.
• Define how Kamino wins. Turn customer, partner and competitive insight into clear positioning, differentiated propositions and a coherent story across the product portfolio.
• Lead product go-to-market. Own launches across direct, institutional and partner-distributed products, from audience and commercial objectives through rollout and adoption.
• Grow direct product use. Work with Product and Design to improve product discovery and customer journeys. Own the messaging and lifecycle programs that support activation, repeat use and retention.
• Equip partners and commercial teams. Turn Kamino’s infrastructure into propositions partners can distribute, supported by the materials, education and enablement needed to complete diligence, launch and grow.
• Prove commercial impact. Establish how Product Marketing measures qualified demand, adoption, retention and partner readiness, and use the results to improve the work.

Requirements

• 8+ years in Product Marketing, including direct ownership of complex financial, infrastructure or digital-asset products.
• Experience building or scaling a Product Marketing function in a lean company, hiring and managing a team while personally leading important work.
• Deep institutional-finance fluency and direct experience with digital assets or onchain markets. You can explain how Kamino’s markets work, where risk sits and what institutional buyers need to evaluate.
• Experience marketing D2C financial products to U.S. customers alongside institutional or partner-distributed products.
• A record of defining differentiated positioning across a connected portfolio and leading go-to-market from market understanding through launch, adoption and post-launch growth.
• Direct ownership of D2C customer-journey improvements and onboarding and lifecycle programs across email and in-product messaging, with measurable gains in activation or retention.
• Exceptional hands-on writing and experience producing sales or partner enablement that improved customer understanding, partner readiness or commercial progress. You can show work you produced personally.
• Strong quantitative and independent judgment, including building useful measurement from incomplete data, and daily fluency with AI tools that improve the speed and quality of your work.

Preferred

• Experience with institutional financial firms or the platforms that distribute their products.
• Experience marketing financial or developer infrastructure to business and technical buyers.
• Experience with embedded financial products or another partner-distributed business model.