Head of Product Marketing

New York City, NY (On-site)

$165K/yr – $195K/yrSenior Level8+ years expFull time

Posted 11 days ago

Job Summary

Own the Lily category narrative and GTM playbook, shaping positioning across industries, competitive messaging, and launches, while distilling complex product stories into clear, numbers-driven value propositions.

  • Define positioning and narrative across channels
  • Build battlecards and competitive intel
  • Lead go-to-market for new capabilities

Job Description

Responsibilities

  • Own the narrative. Define what Lily is, who it's for, and what it displaces. Write the positioning and hold the line on it across the website, the deck, and every seller's mouth.
  • Build the vertical versions. Construction, industrial distribution, logistics, and healthcare each have their own pain, economics, and proof. One story does not survive all four.
  • Own competitive. Know who we lose to and why, across systems integrators, internal AI teams, incumbents, and other startups. Build battlecards sellers actually open, and keep them current as the market moves quarterly.
  • Shape how the category sees us. Analyst briefings, and how we show up alongside NVIDIA, Google, and Microsoft. You'll be in those rooms yourself.
  • Sales enablement. Own the pitch deck, the one-pagers, the demo narrative, and the objection handling. Sit in on live calls and fix what isn't landing.
  • Turn deployments into proof. Case studies and reference stories with real numbers, cleared by the customer and by legal.
  • Launches. Run go-to-market for new capabilities: naming, positioning, enablement, launch content, and the measurement that says whether it worked.
  • Pricing and packaging input. Bring the market view to how Lily is packaged and what we charge for it.

Requirements

  • 8+ years of work that maps to this. Product marketing, strategy, research, journalism, consulting, analyst work, or founding something. We care what you built, not what it was called.
  • Writing that does the work. Clean, specific, no filler, no adjective standing in for a number. This job is mostly writing, and competent is not enough.
  • A point of view you can defend. We will disagree with you on purpose in the interview. We want to see whether the position holds up.
  • Work samples. Send two or three pieces of past work with your application: positioning work, a strategy memo, a competitive teardown, or writing that changed how people talked about something. Tell us which parts were yours.
  • Enterprise deal literacy. You understand how six- and seven-figure deals with multiple stakeholders, procurement, and security review actually get decided.
  • Technical curiosity. You can talk to an engineer about how the product works and come away with something a buyer would care about. You don't need to write code.
  • Appetite for unglamorous industries. Distribution, construction, logistics, healthcare operations. These are not SaaS buyers, and learning how they actually run is most of the job.
  • Self-sufficiency. No team, no agency, nobody to hand the deck to.
  • AI-native. You use frontier AI tools seriously in your own work and push past surface-level usage. This matters more here than at most places.
  • In-person availability. 5 days/week in our New York office.

Benefits

  • Real traction. The product works, customers are live, and we've already driven over $200M in incremental revenue for customers. This isn't a bet on an unproven thesis.
  • A blank page. First product marketing hire. The narrative is yours to write, and it's the one the whole company will use.
  • Direct access. You'll work with the founders and sales leadership daily, not through three layers.
  • Deep partnerships. Backed by Energize Capital, Insight Partners, and Home Depot Ventures, with ecosystem partnerships across Google, NVIDIA, and Microsoft.
  • Stage. Early enough that the category story is still being written, late enough that customers are already paying for it.
INSTALILY.AI logo

INSTALILY.AI

4.2 Glassdoor

Every business runs on work that never fits off the shelf software: the quotes, schedules, approvals, and judgment calls that make it that company and not another one.InstaLILY built Lily, the first AI Forward Deployed Engineer, to do that work. Lily learns how a business operates, builds the software the work needs, and runs it inside the systems already in place, from ERP and CRM to inboxes and the agents inside them. She does not leave when the work ships. She stays, and keeps the software working as the business changes.Enterprise software is filling up with agents, and each one knows the application it lives in. Lily works across the environment they create, coordinating systems, agents, and people toward one outcome and building what is missing. Every agent knows its software. Lily knows the work.Lily runs wherever the work happens: in the cloud, or on premise and at the edge through InstaLILY's Small Data Center, built with NVIDIA technology. First workflows ship in weeks, not quarters.Founded in 2023 by Amit Shah and Sumantro Das, InstaLILY has raised nearly $100 million from Energize Capital, Insight Partners, and Home Depot Ventures. We are headquartered in New York, with offices in San Francisco, London, and Toronto, and we serve leading companies across construction, industrial distribution, logistics, healthcare, and other operationally intensive industries.We are hiring: instalily.ai/careers

Founded in 2023
New York, New York, USA
156 employees (18 in marketing)
1% recommend to a friend
1% CEO approval

Salaries

Posted range

$165K/yr – $195K/yr

Taken straight from the job posting.

See all INSTALILY.AI salaries

Marketing Team

Marketing Team Size
13 (8% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$85M
Last Raise
$60M
Series B

Funding History

  • Jul 2026
    Series B • $60M
  • Aug 2025
    Series A • $25M

Traffic Signals

Monthly Visitors
31K
Monthly Google Ads Budget
$109
Traffic Source Mix
Search
30.3%
Direct
56.7%
Referral
1.1%
Social
3.5%
Paid
1.4%

Headcount Trend

Current headcount: ~156

Recent News

INSTALILY.AI logo

Head of Product Marketing

INSTALILY.AI · New York City, NY · On-site