Head of Product Marketing-Industrial and Remote Sensing at Headwall Photonics Inc. | Bolton, MA | $100K/yr – $150K/yr

Head of Product Marketing-Industrial and Remote Sensing

Bolton, MA (Hybrid)

$100K/yr – $150K/yrDirector/Executive10+ years expFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive Headwall’s product marketing for Industrial and Remote Sensing, shaping ICPs and positioning while leading launches across global teams.

Own market-facing positioning across OEM, end-user, and research audiences
Must-have: 10+ years in B2B product marketing within technical portfolios
Standout: Cross-functional launches and executive storytelling at global scale

Partner with Product and Sales to gather market, customer, and competitive intelligence
Synthesize cross-functional input into structured ICP and segmentation frameworks
Translate field and competitive insights into actionable positioning guidance
Ensure consistent application of buyer insight across messaging and go-to-market execution
Define differentiated positioning across Industrial and Remote Sensing portfolios
Establish messaging hierarchy aligned to the Headwall masterbrand narrative
Clarify value propositions across OEM, end-user, and research audiences
Translate roadmap initiatives into differentiated, market-facing positioning
Lead cross-functional planning and execution of product launches
Align marketing programs with revenue priorities to maximize product impact across target segments

10+ years of B2B product marketing experience
Demonstrated success installing product marketing discipline in complex, technical portfolios
Strong executive communication and storytelling capability
Ability to lead and execute within lean, fast-moving environments
Experience working across global teams