Responsibilities

• Run the positioning exercises: the interviews, win/loss reviews, and segmentation work that establish who buys Conveo, why, and why now
• Know where the information lives and go get it: sales calls, transcripts, closed and churned deals, communities, analysts, the product itself
• Become an absolute empath for every buyer, from the insights leader to the CMO. Understand their world, their pressures, and their language, and speak it fluently
• Keep the buyer map current, so the company's picture of who it serves is always the real one
• The science: you know the frameworks, the steps, and the deliverables cold. Positioning documents, messaging hierarchies, and proof points built rigorously enough to survive contact with sales
• The art: clear taste. Copy that is short, dense, and specific. A narrative that is genuinely compelling. You are an exceptional storyteller, and it shows in everything from a headline to a keynote
• Go from positioning document to finished landing page with your own hands: the hero, the story, the proof, the call to action
• Build with AI as a genuine collaborator: research synthesis, drafting, variant production, page assembly. Your output looks like a team's
• Teach the AI's. We have multiple agents that do work across a wide array of things. You know how to communicate with these agents such that they can create leverage for everyone from Sales to Customer Success
• Own launches from narrative through enablement to measured pipeline, and ship the derivative pack so one piece of thinking becomes a month of distribution

Requirements

• 5+ years in product marketing at a B2B software company, with at least one positioning exercise you ran end to end and can defend cut by cut
• Buyer empathy with receipts. You can quote your last buyers verbatim and show what changed in your copy because of what they said
• Exceptional writing and storytelling. Short, dense, specific. Headlines that carry the story on their own
• Both halves present: fluent in the frameworks and the process, and clear taste for copy and narrative. We will test each separately
• Takes work all the way to a live landing page personally, and is comfortable being measured on how it converts
• AI native in your actual production workflow, in practice rather than in theory
• Evidence you can hold a strategic line against internal pressure, including from founders
• Mindset: High agency, low ego
• Mindset: Allergic to filler. You would rather ship five sharp lines than a beautiful deck
• Mindset: Genuinely curious about consumers, about buyers, and about how decisions get made inside big companies

Preferred

• Market research, insights, or data infrastructure background
• Category creation experience, or scar tissue from watching one fail
• Analyst relations exposure