Head of Product Growth (Referrals & Viral Loops)

Responsibilities

• build and lead a new referrals and viral-loops function
• transform an existing referral program into a repeatable growth engine and own the full viral-growth surface across referrals, invite loops, user-generated content, social sharing, gifting, freemium, and product-as-marketing
• redesign and scale the referral program
• lead a small team of engineers and designers
• ship experiments daily, scope MVPs, work with the codebase
• build the analytics stack for viral coefficients and loop performance
• establish the product-growth strategy and operating cadence from the ground up

Requirements

• At least 5 years of hands-on product-growth experience, with overall experience typically in the 5-to-15-year range
• You must have personally built a consumer referral program or viral growth loop that produced material organic growth at meaningful scale
• Strong candidates have led product growth or referrals at a high-growth direct-to-consumer company, or founded a viral consumer or social product
• You can interface with a codebase, scope MVPs, move work into staging, and use SQL to guide decisions
• You bring a hands-on individual-contributor mindset even while leading engineers and designers
• Candidates may be based in the United States, United Kingdom, Israel, Germany, the Netherlands, France, or Canada and must be available until midday Pacific Time every weekday
• Visa sponsorship is not available