Head of Portfolio Marketing - Oncology Commercialization

Madison, NJ (On-site)

$303K/yr – $367K/yrSenior Level15+ years expFull time

Posted 2 months ago

Job Summary

Own portfolio level marketing across brands and indications, aligning strategy with sales, evidence generation, and launches while driving regional execution and cross-functional governance.

  • Portfolio strategy and brand management across therapeutic areas.
  • Align marketing, sales, and evidence priorities; oversee launches and regional execution.
  • Lead channel marketing and cross-functional governance with regional teams and NAEs.

Job Description

Responsibilities

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  • Define and implement portfolio-level marketing strategies to maximize value across brands, indications, and therapeutic areas.
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  • Ensure alignment between U.S. portfolio strategy , Brand , Sales, Commercial Strategy and evidence-generation priorities.
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  • Oversee and implement marketing activities for brands or indications within assigned therapeutic areas.
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  • Responsible for overall brand management, including launches and positioning brands effectively with the sales force.
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  • Provide strategic direction and governance to brand and indication teams to ensure consistent, high-quality execution.
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  • Develop market objectives and strategies and monitor performance against goals.
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  • Ensure brand and portfolio decisions are grounded in robust market insights, analytics, and customer understanding.
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  • Oversee market research, brand and product management, advertising and promotion, and new product development activities.
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  • Drive integrated execution across brands, channels, and customer segments.
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  • Provide leadership and strategic oversight to the National Account Executive (NAE) organization.
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Requirements

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  • Bachelor’s degree required; MBA or advanced degree preferred.
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  • 15+ years of progressive pharmaceutical or biopharmaceutical commercial experience with deep U.S. oncology expertise.
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  • Proven leadership experience across portfolio marketing, brand management, and launches in complex, matrixed organizations.
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  • Strong track record of strategic thinking, executional excellence, and people leadership.
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Preferred

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  • MBA or advanced degree preferred.
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Benefits

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  • Health Coverage: Medical, pharmacy, dental, and vision care.
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  • Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
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  • Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
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Bristol Myers Squibb EU Policy logo

Bristol Myers Squibb EU Policy

Advancing health policy across Europe

Salaries

Posted range

$303K/yr – $367K/yr

Taken straight from the job posting.

See all Bristol Myers Squibb EU Policy salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
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Paid
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Bristol Myers Squibb EU Policy logo

Head of Portfolio Marketing - Oncology Commercialization

Bristol Myers Squibb EU Policy · Madison, NJ · On-site