Head of Planning at Omnicom Media | New York, USA

Omnicom Media

Head of Planning

New York, USA (On-site)

Salary Not AvailableSenior Level15+ years expFull time

Posted 4 months ago

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Job Summary

Lead a 50+ person Communications Design team to integrate DTC and HCP planning for Amgen, driving data-driven, regulated pharma media strategies.

Own senior client relationships and shape integrated DTC and HCP media strategies.
15+ years in pharma media planning and leadership of 40–50+ people.
Demonstrated ability to align data, tech, and new planning methods at scale.

Job Description

Responsibilities

Serve as the most senior Communications Design lead across Amgen’s DTC and HCP business
Build and maintain strong, trusted relationships with senior client stakeholders across marketing, brand, and analytics
Lead teams to shape integrated patient and physician media strategies that align to brand goals, lifecycle stages, and market dynamics
Turn complex, regulated pharma data and targeting strategies into clear, actionable direction
Lead, mentor, and develop a team of 50+ across DTC and HCP planning
Create a high-performing, collaborative culture that encourages both accountability and growth
Drive clarity in roles, responsibilities, and ways of working across Communications Design, Partnerships, Analytics, and Strategy
Lead adoption of new tools, data sources, and planning approaches (e.g., Omni platform and operating systems, next best action/engagement models, audience-first planning, advanced segmentation, AI-enabled planning workflows)
Build more efficient, scalable processes that improve how plans are developed, optimized, and measured
Ensure consistency in how patient and HCP audiences are defined, activated, and measured across brands

Omnicom Media

3.5 Glassdoor

Omnicom Media, the media services division of Omnicom Group Inc., designs ecosystems for growth. Powered by the Omni Intelligence Platform, Omnicom Media connects best-in-class capabilities that enable our full-service media agencies OMD, Initiative, PHD, UM, Hearts & Science and Mediahub to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 40,000 people serving the world’s leading brands in Omnicom Media agencies around the globe.

Founded in 1996

New York, Iowa, USA

14K employees (3,943 in marketing)

www.omnicommedia.com

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74% CEO approval