Responsibilities

• Oversee strategic planning, analytics, and team performance.
• Interpret performance metrics to continually refine marketing strategies using data-driven decision-making.
• Provide leadership and mentorship to team members while maintaining accountability for output.
• Foster cross-functional collaboration to execute campaigns efficiently and achieve quality and impact benchmarks.
• Defining brand narrative, content strategy, and target audience segments.
• Media planning, multi-channel strategy, and overarching growth roadmap.
• Interpretation of performance metrics to drive marketing decisions.
• Accountability for team output, performance, and cross-functional collaboration.
• Create, manage, and optimize paid campaigns on digital ad platforms (Meta-Ads, Google Ads, LinkedIn Ads).
• Master social media marketing across all major platforms, executing high-engagement content strategies that increase brand visibility and audience loyalty.

Requirements

• Must have built a personal brand resulting in leads and new business.  Demonstrated track record of building and scaling a personal brand that directly drives qualified leads and revenue growth.
• 7-12+ years marketing/content/brand experience. Extensive background in developing multi-channel content strategies and executing data-driven campaigns that align with broader business goals.
• 3+ years leading a team. Proven leadership experience in managing creative talent, managing cross-functional projects, and fostering a high-performance culture.
• Proven mastery of social media marketing, including expertise in ad creation, audience targeting, and multi-platform content publishing.
• Deep proficiency in leveraging AI and marketing automation tools to optimize workflows and enhance content output.
• Demonstrated ability to translate complex financial concepts into compelling digital content that resonates with target demographics.

Benefits

• 401(k) Safe Harbor Plan with company match, subject to eligibility requirements.
• Relocation Assistance provided if out-of-state.
• Paid time off, floating holidays, paid holidays, birthday PTO, sick PTO, bereavement PTO, and eligible learning and development PTO.
• Individual Coverage Health Reimbursement Arrangement (ICHRA).
• Voluntary ancillary benefits, including available vision, dental, short-term disability, and long-term disability coverage.
• Team member referral bonus opportunities.
• Discounted employee estate planning services.
• Team member client referral bonus opportunities.
• Company-sponsored licenses and certifications through the Guerra Growth Lab Program.
• Career advancement within a growing, established firm.