Responsibilities

• This position demands a comprehensive approach to strategy, positioning, and campaign management. The Head of Personal Brand and Growth is responsible for defining the brand’s narrative, developing multi-channel media strategies, and executing a growth roadmap that consistently expands the audience and influence of the brand. By overseeing the planning and delivery of campaigns, this role ensures that all marketing efforts are cohesive, measurable, and aligned with the high standards expected of the firm.
• - Oversee strategic planning, analytics, and team performance.
• - Interpret performance metrics to continually refine marketing strategies using data-driven decision-making.
• - Provide leadership and mentorship to team members while maintaining accountability for output.
• - Foster cross-functional collaboration to execute campaigns efficiently and achieve quality and impact benchmarks.
• - Defining brand narrative, content strategy, and target audience segments.
• - Media planning, multi-channel strategy, and overarching growth roadmap.
• - Interpretation of performance metrics to drive marketing decisions.
• - Accountability for team output, performance, and cross-functional collaboration.
• - Create, manage, and optimize paid campaigns on digital ad platforms (Meta-Ads, Google Ads, LinkedIn Ads).

Requirements

• Must have built a personal brand resulting in leads and new business. Demonstrated track record of building and scaling a personal brand that directly drives qualified leads and revenue growth.
• 7-12+ years marketing/content/brand experience. Extensive background in developing multi-channel content strategies and executing data-driven campaigns that align with broader business goals.
• 3+ years leading a team. Proven leadership experience in managing creative talent, managing cross-functional projects, and fostering a high-performance culture.
• Proven mastery of social media marketing, including expertise in ad creation, audience targeting, and multi-platform content publishing.
• Deep proficiency in leveraging AI and marketing automation tools to optimize workflows and enhance content output.
• Demonstrated ability to translate complex financial concepts into compelling digital content that resonates with target demographics.

Benefits

• - 401(k) Safe Harbor Plan with company match, subject to eligibility requirements.
• - Relocation Assistance provided if out-of-state.
• - Paid time off, floating holidays, paid holidays, birthday PTO, sick PTO, bereavement PTO, and eligible learning and development PTO.
• - Individual Coverage Health Reimbursement Arrangement (ICHRA).
• - Voluntary ancillary benefits, including available vision, dental, short-term disability, and long-term disability coverage.
• - Team member referral bonus opportunities.
• - Discounted employee estate planning services.
• - Team member client referral bonus opportunities.
• - Company-sponsored licenses and certifications through the Guerra Growth Lab Program.
• - Career advancement within a growing, established firm.