Head of Performance Marketing at TORQ Coatings | Lombard, IL | $80K/yr – $100K/yr

Head of Performance Marketing

Lombard, IL (Hybrid)

$80K/yr – $100K/yrSenior Level3+ years expFull time

Posted 4 months ago

Job Summary

Own the paid growth engine for TORQ Coatings, driving multi-channel acquisition, rigorous measurement, and scalable marketing systems that translate spend into leads and revenue across the Midwest.

Growth Infrastructure: Own paid media across Google, Meta, YouTube, TikTok, and retargeting with clear attribution to sales.
Systems & Scale: Build dashboards, automations, and marketing infrastructure to support expansion into additional Midwest markets.

Job Description

Growth Infrastructure: Build and optimize paid advertising across Google, Meta, YouTube, TikTok, Display/Retargeting, Local Service Ads
Performance & Attribution: Monitor CPL, CAC, ROAS, Booking %, Show %, cost per appointment; ensure proper attribution between marketing, call center, and sales
Campaign Ops & Reporting: Build and maintain dashboards; coordinate launches and creative direction; daily/weekly/monthly reporting
Revenue & Analytics: Track revenue by channel; identify opportunities for improvement
Automation & Infrastructure: Improve lead routing, speed-to-lead, SMS/email automations, follow-up workflows, reporting automations, rehash systems; assist in future marketing infra
Agency & Partnerships: Manage outside agencies and vendors; hold partners to KPIs; align with ownership and growth plans; participate in leadership discussions; plan Midwest expansion