Performance Marketing Manager
Optery, Inc.
USA (Remote)
$130K/yr - $140K/yrIn-houseFull-timeSenior level5+ years exp.
1 day ago
Head of Performance Marketing
USA (Remote)
Salary Not AvailableSenior LevelFull time
Posted 6 months ago
Job Summary
Drive end-to-end SEM and SEO strategy to maximize revenue and profitability across paid and organic.
- Must-have: 10+ years in performance marketing with SEM leadership and $5M+ annual budgets.
- Standout: Experience coordinating with CTO/data teams and translating data for C-suite.
Job Description
Responsibilities
- Own end-to-end strategy across paid search (Google Ads, Microsoft Ads) and SEO analytics with full accountability for revenue, efficiency targets and profitability.
- Harmonize paid and organic, identifying coverage gaps and opportunities to shift spend toward the highest-ROI strategies.
- Drive continuous optimization of bidding strategies, audience targeting, testing, and feed management across all search campaigns.
- Monitor the evolving landscape, adapting to AI-powered search (SGE/AIO) and LLM-driven discovery to maintain our market lead.
- Develop quarterly and annual search strategies, budgets, and forecasts aligned with aggressive company revenue goals.
- Serve as the strategic director for our external SEM agency, setting clear KPIs, reporting, and rigorous accountability frameworks.
- Assess long-term resource needs, creating a roadmap for building high-performing internal search teams and capabilities.
- Coordinate cross-functionally with Marketing, Content, and Engineering teams to ensure search initiatives are integrated into the product roadmap.
- Establish a performance cadence, with weekly operational reporting, monthly executive reviews and quarterly assessments.
- Build executive-ready dashboards that translate complex search data into clear business narratives.
Requirements
- 10+ years of progressive experience in performance, digital, or growth marketing, with significant depth in SEM.
- 5+ years in e-commerce environments where search is the primary revenue driver.
- 3+ years in a leadership role managing and directing external agency partners or internal teams.
- Demonstrated success in managing $5M+ annual search/digital budgets with clear ROAS and CAC accountability.
- Experience in B2B e-commerce, automotive aftermarket, industrial distribution, or high-SKU marketplace models.
- Deep technical expertise in Google Ads (Search, Shopping, PMax), GA4, Google Merchant Center and feed management.
- Highly analytical mindset with proficiency in Excel, Looker Studio, Snowflake, and Tableau + the ability to interpret complex data.
- Strong executive communication skills, capable of translating data into strategic action for C-suite stakeholders.
- Driven by a unique blend of rigorous technical expertise and creative curiosity, with a passion for driving bottom of funnel performance and sustainable growth.
Preferred
- AI/LLM Expertise: Knowledge of AI-driven search optimization (AEO/AIO) or experience building AI marketing agents.
- Scale Experience: A track record of scaling a function from agency-dependent to a hybrid or in-house model.
Benefits
- flexible unlimited PTO
- remote-first workplace
- full benefits (health, 401K, dental, vision, etc.)
FinditParts
4.7 Glassdoor
FinditParts is the nation’s largest eCommerce provider of heavy-duty truck and trailer parts. From hard-to-find parts to everyday preventative maintenance items, we offer more than 4 million heavy-duty OEM, branded, and aftermarket parts ready to ship. Each month thousands of repair shops, fleets, and owner-operators rely on FinditParts to streamline their part-sourcing efforts and keep their trucks on the road.
Founded in 2010
Los Angeles, California, USA
45 employees (7 in marketing)
91% recommend to a friend
100% CEO approval
Marketing Team
Marketing Team Size
5 (11% of company)
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$30M
Last Raise
$30M
Series A, 4 years ago
Funding History
- May 2022Series A • $30M
Traffic Signals
Monthly Visitors
641.5K
Monthly Google Ads Budget
$6.3K
Traffic Source Mix
Search
69.6%
Direct
27%
Referral
2.1%
Social
0.3%
Paid
0.8%
Headcount Trend
Current headcount: ~45
Links
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