Head of Performance Marketing, Agentic / AI-First at ZoomInfo | Waltham, MA | $166K/yr – $261K/yr

ZoomInfo

Head of Performance Marketing, Agentic / AI-First

Waltham, MA (On-site)

$166K/yr – $261K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Lead paid media across channels, building fast, AI-enhanced testing and standardized processes to maximize multi-channel performance.

Must-have: 8–12+ years in paid media with high-velocity testing and strong cross-channel execution.
Standout: Centered on AI-driven strategies and a central experimentation engine for rapid, scalable optimization.

Job Description

Responsibilities

Paid Media Strategy & Execution
Own All Paid Channels - Search - Paid Social - Display / Programmatic - Review sites - Retargeting - Emerging platforms
Apply a B2C Growth Lens - High-volume creative testing - Micro-segmented audiences - Fast, iterative experimentation - Continuous message and offer variation - Manage multi-million-dollar budgets with discipline while enabling smart, rapid testing - Build channel playbooks and standards that raise execution quality across the organization - Experimentation & Testing Velocity
Build a central experimentation engine for Paid Media
Define Clear Processes For - Hypothesis creation - Test design - QA & launch - Rapid measurement - Scale-or-kill decisions - Increase testing velocity across creative, landing pages, audiences, offers, and channels - Reduce friction by introducing templates, modular workflows, and streamlined approvals - Champion the use of GenAI (e.g., Claude, ChatGPT, and other emerging tools) to transform paid media execution—enabling personalization at scale, rapid creative iteration, and AI-augmented decision-making.
Pioneer new AI-driven strategies across targeting, messaging, platform management, and optimization to increase velocity, efficiency, and channel performance.
Paid Media Frameworks - Create and maintain the operating model for paid media execution: - Campaign templates - QA checklists - Naming/taxonomy standards - Routing & setup guidelines - Bring consistency and quality across segments, regions, and teams - Lead enablement for channel managers; equip them with the tools to execute with “consumer-grade” speed and quality

Requirements

8–12+ years in Paid Media, Performance Marketing, Growth Marketing, or Acquisition
Proven ability to build high-velocity testing systems and drive rapid experimentation
Deep channel mastery with a creative sensibility and performance mindset
Experience building frameworks, processes, and centralized standards
Comfort leading in fast-paced, dynamic environments and influencing cross-functional partners

Preferred

Experience across both B2B and B2C environments strongly preferred

Benefits

In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.

ZoomInfo

3.7 Glassdoor

ZoomInfo (NASDAQ: GTM) is the go-to-market platform that helps businesses find, acquire and grow their customers. ZoomInfo delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use our data and platform to increase efficiency, align sales and marketing teams, and consolidate technology stacks. We are a recognized leader in data privacy, with industry-leading GDPR and CCPA compliance and numerous data security and privacy certifications. For more information about how ZoomInfo helps customers unlock insights, engage customers, and win faster visit: www.zoominfo.com Specialties: GTM platform, GTM strategy, sales intelligence, conversation intelligence, marketing intelligence, sales engagement, contact data, intent data, lead generation, improved prospecting, business information, business contacts, account-based marketing (ABM), data accuracy, database hygiene, and data orchestration.

Founded in 2000

Vancouver, Washington, USA

4.4K employees (187 in marketing)

www.zoominfo.com

69% recommend to a friend

82% CEO approval