Responsibilities

• Personally produce 15-30 ad variants per week across static, short-form video, and copy — this is a volume game and you’re the engine
• Write direct response copy that converts: hooks, headlines, body copy, CTAs. You understand the difference between copy that sounds good and copy that sells
• Design and produce static ad creative — you’re fluent in Figma, Canva, or equivalent and don’t need a graphic designer for day-to-day output
• Edit and produce short-form video ads using AI-assisted tools and lightweight production workflows
• Use AI tools natively in your workflow — ChatGPT, Claude, Midjourney, RunwayML, ElevenLabs, or similar — for ideation, copy generations, image/video production, and scaling winning concepts
• Own creative strategy for paid acquisition across Meta, Google, TikTok, Youtube, and Reddit — you understand how each platform’s algorithm rewards different creative formats
• Monitor performance metrics daily (CTR, CPA, ROAS, CVR, hook rates) and use them to make creative decisions — kill what’s not working, double down on what is, iterate on what’s close
• Build and maintain a structured testing framework — you have a system for testing hooks, formats, audiences, and offers, not just gut instinct
• Think beyond the ad unit: review landing pages, post-click flows, and offer presentation with a conversion-first lens. Flag what’s broken. Propose what’s better.
• Stay sharp on the competitive landscape — what’s converting in DTC health and telehealth advertising, what platforms are rewarding, what hooks are fatiguing, what compliance trends are shifting

Requirements

• US-based — required
• Hands-on maker first. If your last three roles were primarily managing other creatives rather than producing ads yourself, this likely isn’t the right fit...
• Proven track record in direct response advertising. Your portfolio should show ads that drove measurable conversions (CPA, ROAS, CVR)
• AI-native workflow. You actively use AI tools as a core part of how you produce creative
• Strong in both copy and visuals. You can write a hook, design a static, and cut a 15-second video
• Fluent in ad platforms. You know Meta Ads Manager, Google Ads, and TikTok Ads — and how creative performance shows up in the data
• Conversion-system thinker. You look at the full journey from ad to landing page to checkout and flag misalignment

Preferred

• Strong Plusses
• Experience in DTC health, telehealth, or regulated industries
• Familiarity with GLP-1 or weight management advertising
• Landing page design or build experience
• Experience managing creative budgets and working with freelance talent or UGC creators