Responsibilities

• Own creative strategy across GeistM's client portfolio, translating business objectives, customer insights, and performance data into actionable creative plans.
• Develop concepts, hooks, scripts, briefs, messaging angles, formats, and testing priorities for our content-based paid-social campaigns.
• Analyze creative performance and turn results into clear decisions around what to scale, iterate, stop, and test next.
• Build structured creative testing frameworks and ensure learnings are documented and shared across clients and verticals.
• Personally create, edit, direct, or refine performance creative, including short-form video, static ads, UGC, creator-led content, and campaign variations.
• Ensure creative is built for the specific platform, audience, funnel stage, and campaign objective.
• Stay ahead of consumer behavior, platform trends, emerging formats, and changes across the paid-media landscape.
• Set and own the creative standard across the function from concept through final delivery.
• Lead, coach, and develop the Creative team, establishing clear expectations around quality, ownership, execution, and performance.
• Lead creative brainstorms, reviews, and performance discussions, providing specific, actionable feedback that improves the work.

Requirements

• 5+ years of experience in performance creative, creative strategy, or creative direction, ideally within a performance marketing or digital agency environment.
• Demonstrated experience leading and developing creative teams while remaining hands-on in creative execution.
• Deep understanding of paid-social and performance creative across platforms such as Meta, TikTok, and Pinterest.
• A strong portfolio of performance creative with demonstrated results and the ability to explain the insight, hypothesis, execution, performance, and iteration behind the work.
• Hands-on experience with concepts, hooks, scripts, short-form video, UGC, static creative, creator-led campaigns, and performance-driven iteration.
• Strong creative judgment combined with fluency in performance data and creative testing.
• Experience building or managing creator, influencer, or UGC networks.
• Experience building scalable creative workflows and high-volume production pipelines.
• Practical experience using AI, automation, and emerging creative technologies.
• Strong client-facing communication, presentation, organizational, and problem-solving skills.

Benefits

• Collaborative, fast-moving environment.
• Hybrid work with one required day per week in our New York office.
• Opportunity to lead and shape a growing creative function.
• Opportunity to work with clients globally.