Responsibilities

• Own all paid channels: Search; Paid Social; Display / Programmatic; Review sites; Retargeting; Emerging platforms
• Apply a B2C growth lens: High-volume creative testing; Micro-segmented audiences; Fast, iterative experimentation; Continuous message and offer variation; Manage multi-million-dollar budgets with discipline while enabling smart, rapid testing; Build channel playbooks and standards that raise execution quality across the organization
• Build a central experimentation engine for Paid Media
• Define clear processes for: Hypothesis creation; Test design; QA & launch; Rapid measurement; Scale-or-kill decisions
• Increase testing velocity across creative, landing pages, audiences, offers, and channels; Reduce friction by introducing templates, modular workflows, and streamlined approvals
• Champion the use of GenAI (e.g., Claude, ChatGPT, and other emerging tools) to transform paid media execution—enabling personalization at scale, rapid creative iteration, and AI-augmented decision-making.
• Pioneer new AI-driven strategies across targeting, messaging, platform management, and optimization to increase velocity, efficiency, and channel performance.
• Create and maintain the operating model for paid media execution: Campaign templates; QA checklists; Naming/taxonomy standards; Routing & setup guidelines; Bring consistency and quality across segments, regions, and teams; Lead enablement for channel managers; equip them with the tools to execute with “consumer-grade” speed and quality

Requirements

• 8–12+ years in Paid Media, Performance Marketing, Growth Marketing, or Acquisition
• Proven ability to build high-velocity testing systems and drive rapid experimentation
• Deep channel mastery with a creative sensibility and performance mindset
• Experience building frameworks, processes, and centralized standards
• Experience across both B2B and B2C environments strongly preferred
• Comfort leading in fast-paced, dynamic environments and influencing cross-functional partners

Preferred

• Experience across both B2B and B2C environments strongly preferred

Benefits

• In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.