Head of Paid Media at RYNO Strategic Solutions | USA

RYNO Strategic Solutions

Head of Paid Media

USA (Remote)

Salary Not AvailableSenior Level12+ years expFull time

Posted 4 months ago

Job Summary

Drive paid media strategy and leadership to deliver growth and innovation across search, social, and emerging channels.

Must-have: 10+ years of paid media experience in a fast-paced agency
Standout: cross-functional leadership with AI-driven optimization and multi-channel ownership

Job Description

Responsibilities

Develop and continuously refine the agency’s comprehensive paid media strategy and operating playbook, balancing foundational high-intent search with paid social, OTT, and emerging channels.
Drive strategic testing, platform expansion, and service innovation to strengthen performance and expand the agency's competitive advantage
Lead the strategic adoption of AI-driven tools, including Google AI-Max and evolving LLM-driven search behaviors, identifying how generative AI changes the path to purchase
Identify and implement emerging technologies that improve campaign performance, targeting, and scalability across paid channels
Serve as the agency’s primary thought leader on paid media innovation, translating changes across search, social, and AI ecosystems into scalable service offerings, best practices, and competitive advantage.
Share strategic insights that elevate internal expertise and strengthen the agency's position as an industry leader
Design and scale the paid media department structure to support operational efficiency, service excellence, and long-term growth
Lead team development through hiring, resource planning, coaching, and mentorship, fostering a culture of accountability, innovation, and solution-oriented thinking
Evaluate, procure, and implement tools, systems, and automation that improve operational efficiency, reporting accuracy, and service delivery
Oversee scalable processes for campaign management, data collection, and measurement across all paid media platforms.

Requirements

10+ years of experience in Paid Media marketing within a fast-paced, high-volume marketing agency environment
7+ years of experience leading and developing high-performing teams across multiple levels and functions
Experience in or strong understanding of the home services industry and their unique needs, strongly preferred
Deep curiosity for emerging digital marketing trends, with a demonstrated commitment to bringing new ideas and thought leadership to both clients and the agency
Proven track record of driving innovation through strategic testing, experimentation, and continuous performance optimization
Strong ability to synthesize complex performance data into clear, strategic recommendations for senior and executive stakeholders
Advanced expertise across major paid media platforms, including Google Ads and Meta Ads Manager; experience with local service and lead-generation platforms (Angi, Yelp, etc.) preferred
Strong understanding of how generative AI and LLMs are transforming digital marketing, campaign operations, and consumer search and decision-making behavior

Preferred

Experience in or strong understanding of the home services industry and their unique needs, strongly preferred
Advanced expertise across major paid media platforms, including Google Ads and Meta Ads Manager; experience with local service and lead-generation platforms (Angi, Yelp, etc.) preferred

Benefits

Remote-first culture with flexible work options
Performance based bonuses to reward excellence
Medical, Dental, Vision, and Life Insurance
401(k) matching to help you plan for your future
6 weeks of paid parental leave for new parents
$2,000 annual tuition reimbursement for continued education
Wellness stipend to support your health and fitness
Monthly data stipend to support your remote work environment
Paid vacation and sick time off for work-life balance
11 paid holidays to enjoy throughout the year

RYNO Strategic Solutions

We provide digital marketing strategies designed to scale yourhome-services business - from HVAC to plumbing, electrical, andmore. As a Google Premier Partner, our home-services experienceand custom-tailored campaigns make us the best at what we do.

Founded in 2007

Phoenix, Arizona, USA

183 employees (78 in marketing)

www.RYNOss.com