Head of Paid Media

New York City, NY (Remote)

$6K/mo – $7K/moSenior Level5+ years expContract

Posted 22 hrs ago

Job Summary

Own and optimize multi-channel paid media strategies across Google, Meta/TikTok, and CTV, driving performance through testing, budgeting, reporting, and client leadership.

  • Manage 2 to 3 client accounts with $100K+/month budgets
  • Collaborate with creative and analytics teams to ensure tracking, attribution, and strong performance narratives

Job Description

Responsibilities

  • Own Google Search, Shopping, Performance Max, and YouTube strategy, execution, and daily optimization as your core specialty
  • Maintain deep working knowledge of paid social channels (Meta, TikTok) and CTV, and apply that understanding to guide full-funnel strategy and team decisions
  • Serve as the primary point of contact for 2 to 3 client accounts, owning strategy conversations, performance reviews, and day to day communication
  • Review and QA campaign builds from other buyers before launch and provide actionable feedback across all channels
  • Manage budget pacing, structured testing, and bid strategy across accounts, including large scale budgets of $100K+/month
  • Analyze performance by audience, keyword, placement, and funnel stage to guide roadmaps and recommendations
  • Proactively flag risks, diagnose underperformance, and implement fixes with clear hypotheses and expected impact
  • Build reporting cadence, craft clear performance narratives, and prepare client-facing decks with insights and recommendations
  • Partner with creative to brief assets that match funnel needs and testing plans across Google, paid social, and CTV
  • Partner with analytics and technical teams to ensure clean tracking, UTM hygiene, GA4 and GTM accuracy, and workable attribution

Requirements

  • Five or more years of hands-on Google Ads experience (Search, Shopping, Performance Max, YouTube) in an agency or high-growth environment. This is the core requirement.
  • Proven ownership of $100K+/month budgets on Google with clear ROAS and CPA improvement
  • Deep working understanding of paid social channels (Meta, TikTok) and Connected TV, enough to guide strategy and QA other buyers' work even if Google remains your primary hands-on focus
  • Experience managing client relationships directly and leading strategy calls or performance reviews independently
  • Fluency with GA4, Looker Studio, and attribution concepts
  • Sharp analytical skills and strong attention to detail, especially in QA and tracking
  • Exceptional written and verbal English communication skills, native or bilingual-level fluency, with the ability to lead client strategy calls independently and without translation support
  • Bias for ownership, thoughtful pushback, and clear decision making

Benefits

  • Paid time off
  • Paid company holidays
  • Flexible Fridays
  • Remote first collaboration
  • Quarterly performance bonus potential
MVR Digital logo

MVR Digital

At MVR Digital, we don’t just run campaigns—we grow brands. We’re a performance-driven marketing partner specializing in ecommerce and lead generation across Meta, Google, Bing, TikTok, LinkedIn, Pinterest, and X, delivering tailored solutions fueled by strategy and innovation.Our approach is powered by data-driven insights, full-funnel expertise, and creative excellence. From deep data collection that powers advanced algorithms to ad creative optimization and retention strategies, our in-house capabilities—spanning graphic design, web design, video editing, animation, email marketing, and robust analytics—allow us to continually refine campaigns for peak performance. Clients like Alo Yoga and McGraw Hill Publishing Company have benefitted from our relentless focus on actionable data and constant iteration.What sets MVR Digital apart? We’re not just another agency—we’re a performance partner. Our in-house creative team innovates nonstop, evolving ads in sync with your brand. While we don’t promise specific returns, we guarantee a testing approach that never stops optimizing—a key reason many of our clients stay with us for years.Though we serve a broad range of industries, we shine in beauty, skincare, and complex or restricted categories, where our tailored strategies and creative solutions deliver tangible growth. If you’re ready to elevate your brand’s performance, let MVR Digital be your partner in unlocking new possibilities.

Founded in 2016
New York, New York, USA
17 employees (12 in marketing)

Salaries

Posted range

$6K/mo – $7K/mo

Taken straight from the job posting.

See all MVR Digital salaries

Marketing Team

Marketing Team Size
7 (41% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
722
Traffic Source Mix
Search
32.6%
Direct
41.8%
Referral
12.7%
Social
10%
Paid
1.7%

Headcount Trend

Current headcount: ~17
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Head of Paid Media

MVR Digital · New York City, NY · Remote