Director of Paid Media
Whale Shark
USA (Remote)
$89K/yr - $109K/yr (Est.)AgencyContractDirector/executive
1 day ago
Head of Paid Media
California, MO (Remote)
$120K/yr – $150K/yrSenior Level6+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Lead paid media for DTC across Meta as the primary platform with Google/TikTok as a secondary channel, while building a high-performing team and driving growth targets.
- Own multi-account paid media strategy and team leadership.
- Must-have: 6+ years of hands-on paid media for DTC with Meta, Google, TikTok.
- Standout: Proven scale to 5x+ ROAS or portfolio growth.
Job Description
Responsibilities
- Lead, manage, and develop a team of media buyers. Set priorities, review performance, coach on execution, and hold the team accountable to results
- Oversee all client paid media accounts across the agency network, ensuring every account has a clear strategy, proper structure, and is pacing toward performance targets
- Hands-on management and optimization of campaigns on Meta (Facebook/Instagram) as the primary platform, with Google/Tiktok as a secondary channel
- Set and execute the paid media strategy for client acquisition, audience targeting, funnel architecture, budget allocation, bidding strategy, and scaling playbooks
- Build and enforce a rigorous creative testing methodology: develop testing roadmaps, analyze results, and translate performance data into creative briefs and direction for the creative team
- Generate and communicate data-driven insights across the organization: what"s working, what"s not, where the opportunities are, and what the creative and client teams need to know
- Own performance reporting for all accounts: build reporting infrastructure, define KPIs, and deliver clear insights to leadership and client success
- Manage attribution, tracking, and measurement across client accounts: ensure accurate data foundations for decision-making
- Continuously research and implement new media buying tactics, platform updates, AI-powered optimization tools, and emerging best practices to keep the agency ahead
- Collaborate cross-functionally with the Creative Strategy Director, Client Success Manager, and email team to align paid media with the broader growth strategy for each client
Requirements
- 6+ years of hands-on experience managing and scaling paid media campaigns for DTC / ecommerce brands, with a track record of profitably scaling on Meta
- Proven experience managing media buyers, you\'ve led a team, not just run accounts solo. You know how to develop junior buyers, set standards, and maintain quality across a multi-account portfolio
- Deep platform expertise in Meta Ads Manager (primary) and Google Ads / Tiktok Ads (secondary). You understand campaign architecture, audience strategy, bidding mechanics, creative testing frameworks, and troubleshooting at an advanced level
- Strong analytical skills, you\'re comfortable pulling insights from large datasets, building dashboards, and using data to drive decisions. Proficient in tools like Google Analytics, platform reporting, Triple Whale, Hyros, and Excel/Sheets
- Experience managing $300K+/month in combined ad spend across multiple accounts simultaneously
- You understand the relationship between media buying and creative, you can articulate what the creative team needs to produce based on performance signals (hook rates, CTR, ROAS, CPA trends, creative fatigue)
- Experience with A/B testing, multivariate testing, and structured experimentation at scale
- Strong communication skills, you can present performance narratives to leadership and clients, not just data dumps
- Experience in compliance-heavy or regulated verticals (supplements, health, beauty, gambling, telehealth, peptides) is a strong plus
- High ownership mentality, you don\'t wait to be told there\'s a problem. You find it, diagnose it, and fix it
- Passion for growth marketing and a "win big" mentality—bonus if you\'ve driven 5x+ ROAS or similar in past roles.
Preferred
- Experience in compliance-heavy or regulated verticals (supplements, health, beauty, gambling, telehealth, peptides) is a strong plus
Benefits
- Paid Time Off (Vacation, Sick, Holidays)
- Remote-friendly with flexible work setup
Agency Collective
Secondary market agency for athletes with robust fan bases, tiered and passed along from athletes in our collective. Current+Former, Professional, NCAA, and High School Athletes involved. Owned by members in our Collective. Not excluding Musicians.
Headcount Trend
Current headcount: ~2
