WinstAI

Head of Marketing

USA (Remote)

Salary Not AvailableDirector/Executive8+ years expContract

Posted 4 months ago

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Job Summary

Drive marketing strategy for a regulated fintech platform in the U.S. at scale, balancing growth with compliance.

  • Own marketing across digital, content, partnerships, and performance channels.
  • Must-have: 8–10 years in Marketing/Communications with consumer fintech experience.
  • Standout: Build and mentor a remote, high-growth marketing team.

Job Description

Responsibilities

  • Define and execute WinstAI’s U.S. marketing strategy across digital, content, partnerships, and performance channels
  • Own brand positioning, messaging, and go-to-market strategy for a regulated fintech product
  • Lead user acquisition, engagement, and retention initiatives with a focus on sustainable growth
  • Oversee content marketing, PR, thought leadership, and community engagement
  • Ensure all marketing communications comply with U.S. financial regulations (SEC, FINRA, FTC)
  • Collaborate closely with Product, Legal, and Compliance teams
  • Manage external agencies, vendors, and marketing partners
  • Track and optimize marketing performance using data-driven KPIs
  • Build and mentor a high-performing marketing team as the company scales

Requirements

  • 8–10 years of experience in Marketing and Communications
  • Proven background in Consumer Fintech, Investing, Trading, or WealthTech
  • Strong understanding of U.S. stock market–related marketing regulations
  • Experience marketing B2C financial or investment platforms
  • Expertise in digital marketing, performance marketing, and content strategy
  • Ability to balance growth goals with compliance requirements
  • Excellent written and verbal communication skills
  • Experience working with cross-functional and remote teams

Preferred

  • Prior experience marketing AI-based or data-driven financial products
  • Familiarity with App Store Optimization (ASO) for fintech apps
  • Experience scaling early-stage or high-growth fintech startups
  • Understanding of investor behavior in U.S. retail markets

Benefits

  • Build and shape the marketing function of a high-potential fintech platform
  • Work remotely with a flexible, high-impact team
  • Lead marketing for a product focused on clarity, trust, and investor empowerment
  • Competitive compensation aligned with experience