Responsibilities

• Head of Marketing Video leads the strategy, development, production, and delivery of video content that supports America’s Test Kitchen’s marketing objectives, primarily through our Organic Social Media content, Brand initiatives, Streaming and Sponsored / Partnership deliverables.
• Working across internal teams, this role oversees a diverse portfolio of video assets including Marketing Video (brand content and paid content), all Organic Social video, YouTube membership promotions, PBS marketing integrations, FAST and OTT promotional campaigns, sponsored content, and partner activations.
• Head of Marketing Video is a brand and creative steward responsible for setting a vision for our Marketing video outputs and continuing to uplevel the work of their team.
• Ultimately this is a hands-on player-coach role.
• A team of 3-5 social shooters / editors who produce the bulk of our Marketing Video outputs will report to this person.
• At times, the Head of Marketing Video will personally develop concepts, write scripts, shoot, edit and produce content, and should have command and a comfort level for this work, in addition to the leadership skills, creative taste and production expertise to lead a video organization.
• Marketing Video Strategy & Production
• Lead development and production of marketing video assets across key Marketing touchpoints within paid, owned, earned, and partner channels, creating video content that supports our business goals (like subscriber acquisition, product marketing, and brand-building).
• Develop concepts, scripts, messaging, and creative approaches tailored to platform, audience, and business objectives; at times these will necessitate a new shoot, at other times they will leverage existing ATK footage / editorial content / photography.
• You should be equally comfortable and proficient with vertical video (for Social channels) as you are with branded and sponsored content (ads)

Requirements

• 12+ years of experience in video production, successfully telling brand and product stories in advertising, social media, and beyond. Experience in-house on the client side, or within an agency environment, are ideal.
• Proven track record of managing and mentoring a video team, including overseeing production and post production processes.
• Expertise in scripting, shooting / directing, editing are important.
• Strong communication skills, with the ability to give and receive constructive feedback in a small team environment.
• Ability to manage multiple projects simultaneously, meeting strict deadlines.
• Collaborative, team-oriented mindset and ability to work independently when required.
• Experience in culinary video production is critical.
• This position is located in our Boston, MA office in the Seaport district. It is the expectation that the person in this role will work a hybrid schedule of 3 days per week (Tuesday, Wednesday & Thursday) in the office and 2 days per week remotely.