Head of Marketing

Responsibilities

• Develop a comprehensive strategy and accompanying tactics to establish and position Veranex as an industry leader and drive demand and aggressive, profitable growth for Veranex offerings
• Establish a keen understanding of the competitive landscape and industry dynamics of Veranex’s clients and competitors; identify and evaluate opportunities for strategic leverage and growth.
• Develop relationships with key constituencies within the global medical device industry – med tech firms, KOLs, conference organizers, investors, etc.
• Create and execute within a well-defined Operating Plan and budget, adjusting as needed in a dynamic evolving marketplace
• Identify, evaluate, and continually improve processes, tools, and systems to achieve outcomes more efficiently
• Attract, hire, optimize, and develop a global team of world-class marketing professionals
• Develop, maintain, and regularly evaluate the value of relationships with agencies, vendors and service partners; optimize “make vs. buy” decisions to improve effectiveness.
• Actively participate in the strategic and annual planning processes, taking a proactive role in the formulation of strategic initiatives and objectives
• Motivates, leads, and empowers others to achieve organizational goals by demonstrating passion and enthusiasm for the Veranex vision and inspires and leads others to high levels of performance
• Builds trusted relationships with multidisciplinary stakeholders inside and outside the Company

Requirements

• Bachelor’s degree in marketing or related field and more than 15 years of experience in senior level management, customer-facing marketing roles within the medical device and/or professional service (or related) industry
• Demonstrates understanding market requirements for the full spectrum of “concept to commercialization” lifecycle within medical technology firms of any scale, from start-up to large-cap strategic firms.
• Demonstrates ability to build new brands and efficiently integrate acquisitions with sub-brands
• Experience with designing and implementing an operational “framework” or “system” that produces successful marketing strategies that drive company value
• Ability to assimilate complex issues and use appropriate communication strategies to influence diverse audiences
• Demonstrated success in building, developing, and leading high functioning marketing teams
• Strong ability to work across multiple stakeholders, both internally and externally with demonstrated success in driving strategic messaging and increasing sales activity

Preferred

• Graduate degree in Marketing or Business