Responsibilities

• Own marketing outcomes for the US market
• Act as the senior marketing leader for the United States, accountable for brand growth, pipeline generation, and market impact.
• Develop and evolve regional marketing strategy in partnership with our CMO and GTM leadership.
• Identify growth opportunities, market shifts, competitive dynamics, and emerging customer needs.
• Balance short-term revenue goals with long-term brand building.
• Represent the voice of the US market inside Tracksuit and influence company-wide priorities.
• Build the Tracksuit brand in America
• Increase awareness, credibility, and preference for Tracksuit among marketers, agencies, and brand leaders.
• Represent Tracksuit externally through events, speaking opportunities, media relationships, customer engagement, and industry communities.
• Build relationships with influential marketers, agencies, partners, and ecosystem players.

Requirements

• 8–15+ years of marketing experience: ideally with a mix of B2B and B2C.
• Proven track record owning meaningful marketing outcomes: brand growth, demand generation, pipeline creation, or market expansion.
• Strong commercial acumen: and a deep understanding of how marketing drives business growth.
• Experience developing marketing strategy: and translating it into successful execution.
• Ability to represent a company externally: through speaking, partnerships, customer engagement, media, or industry relationships.
• Strong leadership potential: and the ability to influence across functions and levels of seniority.
• Data-driven decision making: you use customer insight and market intelligence to inform your approach.

Preferred

• Experience helping scale a business in the US market.
• Background in B2B SaaS marketing, particularly in martech or insights/analytics.
• Understanding of brand tracking, market research, or marketing measurement.
• Existing network within the marketing, agency, or brand ecosystem.
• Experience speaking publicly, building communities, or developing thought leadership.
• Experience building or leading regional/international marketing teams.

Benefits

• Employee Share Option Program (ESOP): So that everyone on the team has a share in Tracksuit’s success from day one.
• A $1000 personal L&D budget for each Trackstar, plus additional growth opportunities including mentorships, speaking engagements, and travel.
• Epic Tracksuit merch - you'll get your own Tracksuit...Obviously.
• Progressive health and wellness benefits: Including an annual wellness bonus, access to a premium EAP platform, 401k and 6 weeks of paid annual leave.
• High care, high performance cultlure: Big ambitions, real support. We push each other to be brilliant and look after each other while we do it.
• Genuine impact: you won't be a cog. You'll own an entire market at a company that's changing how the world thinks about brand.