Head of Marketing

Responsibilities

• Own the full-funnel marketing strategy and budget—positioning, channel mix (inclusive of Amazon), messaging, and marketing calendar—with clear accountability for new customer growth, revenue, and efficiency targets.
• Own media allocation across Meta, Google, TikTok, YouTube, podcasts, CTV, and whatever's next—and jump into the accounts yourself when results slip or the team needs a hand.
• Build a measurement system we trust—MMM, incrementality testing, and attribution—so every dollar has a job and we know which ones are doing it.
• Lead, hire, and level up a multidisciplinary marketing team and the agencies that support them. Set the bar, coach to it, and make this the best marketing team our people have ever worked on.
• Drive site conversion and AOV on Shopify—landing pages, offers, bundles, merchandising, and a steady CRO testing roadmap.
• Grow LTV by turning bidet owners into lifelong customers—email/SMS, subscriptions, consumables, and post-purchase journeys that keep them coming back.
• Be Creative's sharpest partner—bring the insights, the briefs, and the performance data that point them at our biggest opportunities, and run a high-velocity testing loop together where insight becomes concept, concept becomes data, and data becomes the next brief.
• Oversee GTM for our innovation pipeline—partner with Product, Creative, CX, and Operations so every launch hits on timing, pricing, and story.
• Keep the brand spiky with culture-driving campaigns that normalize bidets and turn "every poop into a great poop."
• Partner with Sales to grow our omnichannel mix—retail, and wholesale—while protecting DTC/Amazon price integrity.

Requirements

• 10+ years in marketing, including 4+ years leading teams at DTC/ecommerce brands. Ecommerce is a must.
• A proven track record owning a multi-million-dollar media budget and a high growth revenue target attached to it.
• Hands-on media buying experience on Meta and Google—you've built and structured accounts, and you can still run them.
• Fluent in ecommerce unit economics: CAC, LTV, contribution margin, MER, and payback.
• Deep experience with measurement—MMM, incrementality testing, and attribution tools.
• Shopify ecosystem experience, plus email/SMS and retention platforms.
• A proven record of scaling a low-penetration or education-heavy category with culture-shifting creative.
• Experience partnering with a creative team you don't manage—you get great work through sharp briefs, clear data, and trust, not org charts.
• Experience managing agencies and in-house teams, and knowing when to use which.
• A proven record of stretching scrappy budgets and rolling up your sleeves.

Preferred

• Amazon or retail experience, subscription/consumables businesses, or a background with humor-forward lifestyle or wellness brands.

Benefits

• 6 Medical plans to choose from with the base individual premium plan covered by TUSHY for all eligible employees, plus Dental, Vision and more
• Complimentary access to resources such as One Medical, Teladoc, Talkspace, Kindbody, etc.
• 401K program with 4% employer match after waiting period
• Health Saving Account & Flexible Savings Account contribution options
• 15 Paid time off (PTO) days to start increasing to 21 days based on tenure
• "Summer Fridays" (3 pm end) from Memorial Day through Labor Day
• 10 Company Paid Holidays, holiday break at the end of the year and more
• $500 Annual Personal Development Stipend
• NYC Commuter benefits
• Annual charitable donation matching program