Responsibilities

• Strategy and positioning across the portfolio, and the department's EOS operating cadence
• Demand and revenue — building a qualified pipeline for Sales through targeted campaigns and similar initiatives. This is how success is measured.
• Full-channel execution — conferences, webinars, direct mail, PR, and outbound alongside digital and paid. Clerks trust people who show up in person, so you will too.
• Lifecycle marketing — from first touch through trial to customer, along with the tech, tracking, and attribution behind it
• The quality bar — you're the final day-to-day reviewer on copy, design, campaigns, and launches
• Go-to-market with Product and Sales — new product launches and targeted campaigns that get us early beta testers, help build awareness for product pilots, and than formal product releases.

Requirements

• Exceptional Enthusiasm
• Extremely Creative Energy
• You've led a marketing function and been accountable for its results
• You've made a traditional or crowded category stand out with ideas of your own
• AI is central to how you work, and you're comfortable enough with code to build or fix small things yourself
• Real paid acquisition experience across Meta, Google, LinkedIn, and Bing, and you can run SEO and GEO by directing AI tools well
• Hands-on experience with direct mail, paid ads, conferences, PR, or other high-attention channels, and you're happy traveling to meet clerks and work conferences alongside Sales
• B2B SaaS background, and you've managed employees, contractors, and agencies

Preferred

• Nice to have: GovTech or public-sector experience, marketing more than one product at a time, and building measurement where little existed. EOS familiarity helps too!