Head of Marketing

McAllen, TX (On-site)

$210K/yr – $240K/yrSenior Level8+ years expFull time

Posted 6 days ago

Job Summary

Own and optimize the marketing operating system and workflow, define KPIs, and drive on-time campaigns while reducing executive coordination; design dashboards and scalable processes to connect campaigns with pipeline growth.

  • Own and optimize the marketing workflow platform and associated processes
  • Align campaigns with revenue impact and pipeline milestones

Job Description

Responsibilities

  • Design and enforce the marketing operating system
  • Standardize workflow, documentation, and accountability
  • Install performance scorecards across roles
  • Align campaign execution with pipeline and signed-case growth
  • Reduce executive involvement in tactical coordination by building structure that holds
  • Own and optimize the marketing workflow platform (ClickUp or equivalent)
  • Define role-level KPIs across Creative, Performance, Social, and Traditional
  • Install dashboard reporting tied to revenue and pipeline impact
  • Document scalable processes across all major marketing functions
  • Drive 95%+ on-time campaign launches

Requirements

  • 8+ years in marketing operations or integrated marketing leadership
  • Experience in high-growth environment ($50M+ revenue preferred)
  • Managed multi-channel teams (8+ contributors)
  • Built and enforced operational systems at scale
  • Deep fluency in marketing KPIs across digital and traditional media
  • Financial literacy: understands pipeline, conversion rates, CAC, and revenue impact

Benefits

  • Relocation Support: Available
Tijerina Legal Group, PC logo

Tijerina Legal Group, PC

We have helped clients, like you, win MILLIONS of dollars in accident injury settlements. Humberto Tijerina has been recognized as one of the best personal injury attorneys in McAllen. Humberto is an award-winning accident injury lawyer, and most importantly, an advocate for the rights of injury victims. So if you or a loved one have been injured in an auto accident, motorcycle crash, or have been hit by a truck or 18-wheeler CALL our Personal Injury firm to get the experienced help you need and learn some of the insurance claim secrets insurance companies don’t want you to know, so that you don’t succeed in your case.

McAllen, Texas, USA
39 employees (5 in marketing)

Salaries

Posted range

$210K/yr – $240K/yr

Taken straight from the job posting.

See all Tijerina Legal Group, PC salaries

Marketing Team

Marketing Team Size
5 (13% of company)
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
6.8K
Monthly Google Ads Budget
$116.3K
Traffic Source Mix
Search
54.4%
Direct
26.9%
Referral
7%
Social
10.1%
Paid
1.3%

Headcount Trend

Current headcount: ~40
Tijerina Legal Group, PC logo

Head of Marketing

Tijerina Legal Group, PC · McAllen, TX · On-site