Responsibilities

• Develop and maintain an overall marketing strategy and plan aligned with company sales and growth objectives.
• Lead and manage our existing marketing team of approximately 2–3 people.
• Establish clear priorities, projects, responsibilities, deadlines, and accountability for the marketing team.
• Run regular marketing meetings and keep projects moving without requiring constant involvement from the CEO.
• Evaluate our current marketing efforts and determine what we should do more of, less of, differently, or not at all.
• Oversee our website, SEO, paid search/SEM, digital advertising, email marketing, social media, content, photography/video, print materials, trade shows, and other marketing channels as appropriate.
• Stay current on changes in digital marketing, including developments in Google Search, paid advertising, AI-powered search, generative AI, and changing customer search behavior.
• Establish meaningful marketing metrics and reporting, with an emphasis on leads, opportunities, customer acquisition, sales, and return on marketing investment rather than vanity metrics.
• Work closely with our sales team to understand lead quality, customer behavior, sales priorities, and market opportunities.
• Manage outside specialists and vendors such as web developers, SEO/PPC specialists, photographers, videographers, designers, printers, and agencies.

Requirements

• Significant professional marketing experience, ideally 7+ years.
• Previous responsibility for leading a marketing function, team, major projects, or outside vendors.
• Broad knowledge across both traditional and digital marketing.
• Strong working knowledge of modern digital marketing, including SEO, SEM/paid search, analytics, websites, email, social media, and digital advertising.
• An up-to-date understanding of how AI is changing search, content, advertising, and digital marketing.
• The ability to evaluate and manage specialists even when you aren't personally the technical expert performing the work.
• Strong project-management and organizational skills.
• Experience setting priorities for other people and holding them accountable.
• Comfort working with salespeople and connecting marketing activity to actual business results.
• Good analytical instincts and the ability to use data to make decisions.

Preferred

• Experience marketing for manufacturing, construction, home improvement, building products, outdoor living, specialty products, retail/showroom businesses, or other businesses with both B2B and B2C customers would be particularly valuable, but is not required.