Responsibilities

• Revenue Marketing - Combining inbound and outbound pipeline generation, including digital, field, and partner marketing in coordination with sales
• Build and own SpryPoint’s digital marketing programs from the ground up; SEO / GEO, paid, email nurture, content-led acquisition, and ABM campaigns targeting an already-defined ICP
• Runs the business by the numbers, using core SaaS KPIs, dashboards, and forecasting to drive accountability and results
• Aligns with Sales through reverse pipeline math to ensure targets, activity, and forecasts are accurate and achievable
• Develop an Account Based strategy that targets companies within SpryPoint’s ICP to create early buyer awareness before RFPs are issued, interrupting the default to incumbent CIS upgrade paths
• Design and execute AI-assisted outbound campaign sequences in partnership with Sales leadership, aligning agentic SDR informed outreach to marketing-generated intent signals
• Own field marketing strategy: regional roundtables, executive engagement events, and prospect-facing activations that convert to measurable pipeline
• Develop and manage partner co-marketing programs with key channel partners (Core & Main, Workday, among others), driving partner-influenced pipeline and co-branded awareness campaigns
• Own strategy and executive oversight for SpryPoint’s full annual event calendar: trade shows, executive engagements, speaking engagements, hosted events, and industry conferences
• Lead strategic planning for SpryPoint’s annual client conference (300+ planned attendees, Oct ’26, $1M investment) including programming, sponsorship, logistics, and attendee experience
• Establish pre-, during-, and post-event marketing programs to convert event attendance into measurable pipeline
• Product Marketing & Positioning - Owning SpryPoint’s category narrative, competitive differentiation, and buyer-facing messaging across all channels and personas
• Own SpryPoint’s market positioning as the only native SaaS solution in the utility CIS market, sharpening the differentiation narrative, category framing, and competitive response framework
• Develop and maintain a comprehensive messaging architecture aligned to ICP tiers, buyer personas (utility directors, CFOs, customer service leaders, executive suite), and buying cycle stage
• Lead competitive intelligence: track CIS market alternatives, upgrade-path competitors, and adjacent SaaS entrants, equipping Sales with battlecards, objection responses, and win/loss insights
• Build and maintain buyer enablement assets that address the full journey: awareness-stage thought leadership, mid-funnel persona-specific content, and late-stage proof assets (ROI calculators, case studies, client stories)
• Partner with Product and executive leadership on new product and capability launches, translating technical capabilities into buyer-relevant value propositions
• Define SpryPoint’s narrative for the utility Supercycle, positioning the company as the category choice for utilities replacing 20-40-year-old CIS platforms
• Align all marketing content, campaigns, and event programming to a consistent brand voice and message framework
• Oversee brand standards in partnership with design contractors, ensuring visual identity, tone, and positioning are cohesive across digital, print, and event assets

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or advanced degree a plus
• 8+ years of B2B SaaS marketing experience, with at least 3 years in a director or senior director-level role with pipeline accountability
• Demonstrated track record as a revenue marketing leader: you have built inbound pipeline programs from scratch and can point to the programs you built and the pipeline they generated
• Strong working command of product marketing fundamentals: messaging architecture, competitive positioning, buyer persona development, and sales enablement
• Pipeline-accountable mindset: comfortable owning MQL and SQL targets, presenting marketing attribution data, and being measured against revenue contribution
• Proven experience operating in a lean team environment as the senior marketing leader, directing contractors and building FTE teams incrementally
• Strong people management track record, including the ability to assess performance rapidly and act decisively when standards are not being met
• Expert fluency in HubSpot, Salesforce, and marketing analytics tools; ZoomInfo or equivalent intent data platforms a plus

Preferred

• Experience marketing to government, utility, quasi-government, or infrastructure buyers with long, multi-stakeholder procurement cycles
• Experience owning large-format annual client conferences and high-investment industry event programs
• Background in high-growth, PE-backed, scale-up SaaS environments
• Familiarity with channel partner marketing models and partner-influenced pipeline reporting
• Experience building or scaling a product marketing function, or working closely alongside a PMM team

Benefits

• 💫 Expect More From Your Career at SpryPoint
• 🚀 Work your way - Remote-first environment, flexible working hours across North America, and hub offices in Charlottetown & Atlanta
• 💰 Competitive Total Rewards - Comprehensive compensation package that grows with you
• 💻 Complete Setup - MacBook + $800 to create your ideal home workspace
• 🏥 Total Wellness - Health, dental, vision, and life insurance from day one
• 🏝️ Recharge Time - Generous PTO and unlimited sick days
• 📈 Future Security - RRSP (Canada) and 401k (US) matching programs
• 🧠 Continuous Growth - $2,500 annual development fund, tuition assistance, and Book Bounty program
• 🧳 Team Connection - Annual company events and team offsites that bring us together