Head of Marketing at Sohar Health (YC S23) | Delaware, OH | $150K/yr – $200K/yr

Head of Marketing

Delaware, OH (Remote)

$150K/yr – $200K/yrSenior Level7+ years expFull time

Posted 3 months ago

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Drive Sohar Health’s GTM and market presence, partnering with the CEO to define ICP, messaging, and pipeline growth.

Own go-to-market strategy and ICP definitions with close CEO collaboration
Must-have: 7–12 years of B2B marketing with product marketing foundation and enterprise buying experience
Standout: Directly partner with founders and lead cross-functional alignment to scale inbound and pipeline

Define go to market strategy and positioning
Partner closely with the CEO to shape Sohar’s positioning and go to market strategy. Establish clear ICP definition, messaging, and prioritization.
Establish market presence
Increase Sohar’s visibility across high leverage channels including conferences, partnerships, and industry ecosystems. Ensure consistent exposure to target buyers.
Drive inbound pipeline
Build and scale inbound demand from target ICP segments. Focus on improving quality of leads and conversion into pipeline.
Increase awareness within target ICP
Ensure Sohar is consistently recognized within its target market and included early in buying processes.
Build nurture and account based campaigns
Design and execute structured nurture and account based marketing strategies targeting high value accounts. Track engagement and conversion into MQL and pipeline.
Own conferences and events strategy
Identify and execute high impact conference and event opportunities with clear ROI in terms of pipeline and relationships.
Develop content and thought leadership
Create content that positions Sohar as a credible voice in behavioral health, revenue cycle, and healthcare infrastructure.
Collaborate cross functionally
Work closely with sales, product, and leadership to ensure alignment on ICP, messaging, and pipeline quality.

7 to 12 years of experience in B2B marketing, with a strong product marketing foundation
Experience within healthcare RCM, healthcare infrastructure, or API first SaaS preferred
Strong strategic thinking around go to market and market positioning
Deep understanding of enterprise buying behavior
Experience operating in a 0 to 1 or early stage marketing environment
Demonstrated ability to build inbound and demand generation from scratch
Experience with account based marketing or structured nurture campaigns is a strong plus
Experience working closely with founders or senior leadership teams
Ability to operate hands on across both strategy and execution
Strong written and verbal communication skills