Responsibilities

• Marketing Strategy & Leadership
• Develop and own the overall marketing strategy and annual marketing plan
• Build a clear, integrated strategy across brand, performance, CRM, partnerships, and customer lifecycle
• Establish marketing priorities based on business goals, customer insights, and financial performance
• Build and manage the marketing budget, ensuring resources are allocated to the highest-impact opportunities
• Establish clear KPIs, reporting, and accountability across the marketing function
• Build, develop, and lead a high-performing marketing team and agency/partner ecosystem
• Customer Acquisition & Growth
• Own the customer acquisition strategy across paid, organic, local, partnership, and other relevant channels
• Develop strategies to grow membership and retail wash revenue across the network

Requirements

• Bachelor’s degree required
• 8+ years of progressive marketing experience, including leadership experience
• Experience leading marketing in a multi-location, consumer, subscription, membership, retail, or other recurring-revenue business
• Proven experience across performance marketing, CRM/lifecycle, brand, and customer acquisition
• Strong understanding of customer acquisition economics, LTV/CAC, retention, and marketing ROI
• Experience managing marketing budgets and allocating investment across channels
• Strong analytical and data-driven decision-making skills
• Experience building or scaling marketing teams and functions
• Comfortable working cross-functionally with Finance, Revenue, Operations, and executive leadership
• Experience in a high-growth, performance-oriented, PE-backed, or investor-accountable environment is an asset