Responsibilities

• Own lead generation and demand generation strategy, partnering directly with the sales/procurement team
• Identify and pursue new leads in verticals and markets not previously targeted
• Own brand voice and consistency across all external communications
• Direct the branding, look, and feel of trade shows and signature events (not day-to-day logistics)
• Develop and drive differentiation strategy — translating what makes the company unique into market-facing positioning
• Evolve the brand as the business grows and changes
• Direct outside agencies/contractors and internal support staff on execution
• Build budget requests grounded in real business needs rather than general marketing spend
• Present marketing strategy and results to the Leadership Team

Requirements

• Proven experience running a marketing function solo or with minimal support (not managing a large team)
• Comfortable operating as both strategist and hands-on executor
• Hands-on proficiency with modern marketing technology and AI tools — able to personally use tools to a high level of capability, not just direct others
• Ability to assess whether outside agencies/partners are overselling or underdelivering, and judgment on when outside help is actually needed
• Strong eye for aesthetic and experiential detail, particularly for events and trade shows
• Track record of driving measurable results (leads, demand, revenue impact) rather than vanity marketing metrics
• 5+ years running a Marketing Department
• Bachelor’s degree in marketing or similar

Benefits

• At SLM, our Core Purpose is to Maximize Human Potential. We believe in the health and well-being of our Team Members, which includes having an industry-best Total Rewards program. That program includes a flexible vacation policy, exemplary health benefits (Cigna), a 401k plan with a dedicated financial advisor, a financial education program, and top pay for our Team Members.