Head of Marketing Science

New York City, NY (Hybrid)

$215K/yr – $290K/yrSenior Level6+ years expFull time

Posted 10 days ago

Job Summary

Own measurement strategy and scalable analytics workstreams, lead client and partner relationships, and build a growing Marketing Science team to drive data-driven growth.

  • Own measurement strategy and maturation planning
  • Lead framework development for lift studies and attribution
  • Manage executive relationships and present data-driven recommendations

Job Description

Responsibilities

  • - Define Vibe's measurement strategy, moving clients along the measurement maturity curve
  • - Build scaled frameworks for Conversion Lift, Geo Lift, MTA, MMM, and Brand Lift
  • - Own client-side measurement logic, keeping every number we report statistically sound
  • - Partner with Product and Data Engineering to automate measurement frameworks into the platform
  • - Manage executive relationships with measurement partners like AppsFlyer, Adjust, and verification providers
  • - Lead presentations with client leadership, translating complex data into clear recommendations
  • - Design proof-of-concept tests with Sales that unlock budget from skeptical prospects
  • - Resolve data discrepancies between Vibe and client data with transparency
  • - Dive into SQL and raw data to troubleshoot underperforming accounts
  • - Design A/B tests and lift studies that isolate what's actually driving results

Requirements

  • - 6-7+ years in ad tech/performance marketing at a major platform or a measurement company, with fluency in MMPs, pixels, post-backs, and attribution windows
  • - Hands-on experience running Incrementality, Conversion Lift, Geo Lift, MMM, or MTA studies
  • - Strong SQL skills and hands-on data exploration- you're a player-coach, not just a manager
  • - Track record presenting data-driven recommendations directly to senior client stakeholders, using numbers to defend budget and drive revenue
  • - Experience building a team: hiring, coaching, and scaling analysts
  • - Ability to structure ambiguous client challenges into clear analytical projects with actionable next steps

Preferred

  • - Known and connected in the measurement or performance marketing space
  • - Existing relationships with measurement partners or industry contacts

Benefits

  • - Variable pay — based on objectives you hit. No arbitrary targets.
  • - Hybrid flexibility — We're in NYC's Flatiron District and our team is in 3x a week!
  • - Full health coverage — Comprehensive medical, dental, and vision insurance.
  • - 401(k) with matching — We invest in your future, not just your output.
  • - Unlimited PTO — Take the time you need. We measure results, not hours.
  • - Parental leave — Paid leave for all parents.
  • - Annual offsite — The whole team, once a year, somewhere worth the trip.
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Vibe

4.3 Glassdoor

Vibe.co is the all-in-one self-serve platform built for performance marketers who want to turn Streaming TV into a true growth channel. Trusted by over 10,000+ performance-driven brands, Vibe brings digital precision, transparency, and measurable ROI to Connected TV advertising.Designed for results, not impressions, Vibe helps advertisers drive real performance across metrics like CPA, ROAS, and conversions. Powered by proprietary transactional data, Vibe delivers hyper-targeted TV campaigns with the same accuracy and personalization you expect from Instagram ads—but on the biggest screen in the home.Vibe gives marketers seamless access to the entire streaming TV ecosystem through one simple, intuitive interface. No agencies, no delays, no middlemen. Just full control, instant activation, and performance you can measure.Integrated with leading marketing tools like Klaviyo, Segment, HubSpot, Triple Whale, and Northbeam, Vibe connects your customer data to TV in real time for smarter attribution and optimization.Backed by $80M in funding, Vibe is redefining how modern marketers scale with TV—turning a traditional brand channel into a high-performing, self-serve growth engine.Get started today on https://vibe.co

Founded in 2022
New York, New York, USA
145 employees (18 in marketing)
82% recommend to a friend
82% CEO approval

Salaries

Posted range

$215K/yr – $290K/yr

Taken straight from the job posting.

See all Vibe salaries

Funding

Total Funding
$78.9M
Last Raise
$50M
Series B, 6 months ago

Funding History

  • Sep 2025
    Series B • $50M
  • Feb 2024
    Series A • $22.5M
  • Sep 2022
    Seed • $6.4M

Traffic Signals

Monthly Visitors
141.8K
Monthly Google Ads Budget
$119K
Traffic Source Mix
Search
31.5%
Direct
57.4%
Referral
6.3%
Social
3%
Paid
1.4%

Headcount Trend

Current headcount: ~146

Recent News

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Head of Marketing Science

Vibe · New York City, NY · Hybrid