Responsibilities

• Own the company’s integrated marketing strategy across brand, demand generation, lifecycle, content, and product marketing
• Lead product marketing strategy, including positioning, messaging, launch planning, competitive intelligence, and sales enablement for healthcare buyers
• Lead launches for new products, features, and market expansions
• Build and optimize AI-enabled campaigns for audience segmentation, personalization, predictive lead scoring, content optimization, and conversion improvement
• Partner with Product, Sales, Customer Success, and Revenue Operations to align go-to-market strategy and support adoption, retention, and expansion
• Develop messaging that resonates with healthcare decision-makers, including clinical, operational, financial, and executive stakeholders
• Oversee performance marketing, SEO, content, webinars, events, email, and marketing automation
• Establish marketing analytics frameworks and KPIs to measure pipeline contribution, conversion rates, and product adoption
• Lead and mentor a small team, fostering a culture of collaboration, accountability, and continuous improvement
• Contribute directly to key initiatives as needed, supporting execution alongside the team

Requirements

• 10+ years of progressive marketing experience, with at least 5 years in senior leadership roles
• Experience in B2B SaaS, ideally within healthcare technology or other regulated industries
• Strong background in product marketing, including positioning, messaging, launches, sales enablement, and competitive positioning
• Demonstrated experience applying AI in marketing workflows, including generative AI, predictive analytics, segmentation, and automation
• Proven ability to lead cross-functional initiatives across Product, Sales, Marketing, and Customer Success
• Strong analytical skills and familiarity with marketing metrics, funnel optimization, and revenue impact
• Excellent communication skills, executive presence, and strong cross-functional collaboration
• Ability to operate effectively in environments with evolving priorities, limited resources, and high expectations

Preferred

• Experience in early-stage or growth-stage companies
• Experience marketing to healthcare providers, health systems, payers, or healthcare administrators
• Familiarity with healthcare buying cycles, compliance considerations, and multi-stakeholder decision-making
• Experience with marketing technology stacks, including CRM, marketing automation, CDP, attribution, and analytics tools
• MBA or advanced degree preferred

Benefits

• A connected, virtual-first culture with a collaborative, mission-driven team
• Competitive health benefits, including medical, dental, and vision coverage
• 401(k) with company contribution
• Flexible paid time off (PTO), plus 72 hours of sick time
• Flexibility and trust—we empower our team to manage their schedules and work in ways that support their lives
• Opportunities for learning, mentorship, and professional development
• A values-driven environment where diverse perspectives are welcomed and purpose guides our work
• We’re committed to building a diverse and inclusive workplace.