Responsibilities

• Own brand positioning & messaging: Partner with leadership to build and refine Pricing I/O's core messaging and competitive positioning — including how the company differentiates its human expertise in an increasingly AI-saturated market.
• Lead go-to-market for new offerings: Drive go-to-market strategy and execution for new products and services, including the Currv launch — audience targeting, messaging, launch planning, and cross-functional coordination.
• Drive the website & digital presence: Own the strategy behind Pricing I/O's website, ensuring clear calls-to-action and persona-specific paths for both champions and economic decision-makers.
• Revamp service packaging: Lead the redesign of Pricing I/O's service packaging into clearer, more modular engagements (e.g., bite-sized offerings like a “Competitive Sprint”).
• Build lead nurture & lifecycle marketing: Evaluate and implement nurture and lifecycle tooling (e.g., Customer.io), and design behavioral trigger campaigns that move leads through the funnel.
• Own marketing metrics & reporting: Define and build out the marketing KPIs that feed the leadership dashboard, and use data to guide strategy and prioritization.
• Manage the marketing tech stack: Own the marketing tech stack (e.g., HubSpot), ensuring the team has the tools and access needed to execute efficiently.
• Build & lead the marketing function: Hire, mentor, and grow a high-performing marketing team as Pricing I/O scales.
• Partner cross-functionally: Work closely with the Client Growth/Sales team, Delivery, and executive leadership to ensure marketing efforts support pipeline generation and the overall client experience.

Requirements

• 7–10+ years of B2B SaaS marketing experience, including experience leading marketing strategy, programs, or teams
• Proven experience owning brand positioning and messaging, and translating it across web, sales enablement, and campaigns
• Experience leading go-to-market for new products, services, or major repositioning efforts
• Strong grasp of marketing analytics, with experience defining and reporting on KPIs
• Familiarity with marketing and lifecycle tools (e.g., HubSpot, Customer.io, or similar)
• Polished written & verbal storytelling skills, with a sharp eye for brand and design
• Confident, ambitious, a positive attitude, humble, and open to feedback
• Comfortable operating with ambiguity in a small, fast-growing services company: sense of urgency without sacrificing quality
• Bachelor's degree; MBA preferred

Preferred

• You may currently be a Head of Marketing, Director, Senior Manager, or Manager, or an experienced marketing leader who is ready to take full ownership of a function. Your readiness for the step up matters more than your current title.
• Direct experience with pricing, packaging, or monetization strategy — as a practitioner, or as a client of a pricing consultancy
• A track record of building a marketing function from the ground up at an early-stage B2B SaaS or professional services company
• Experience partnering directly with a Founder/CEO
• Genuine belief in Pricing I/O's mission and business model

Benefits

• Comprehensive benefits, including wellness stipend, medical, dental, vision, and 401(k)
• Paid time off: vacation, sick leave, and wellness flex days