Responsibilities

• Set marketing strategy and priorities for Photon, and make the case for them clearly to the executive team and the broader company
• Own product marketing — positioning, messaging, and narrative that make it obvious why Photon is different, for both health systems and digital health buyers
• Partner with Photon’s Creative Director to build Photon's brand — voice, visual identity, and reputation — into something that reflects the ambition of the company
• Lead content marketing: case studies, thought leadership, blog, and other content that builds trust with a healthcare and health tech audience
• Take ownership of the rest of the marketing function — demand gen, campaigns, events, partner marketing, PR — directing internal efforts, contractors, or agencies as needed
• Propose and run experiments against a real budget, with a clear read on what's working and what isn't
• Build the marketing function itself as Photon grows: decide what to hire, what to outsource, and what tools and processes the team actually needs
• Partner closely with Sales, Product, and Leadership to keep marketing pulling in the same direction as the rest of the business

Requirements

• Experience in content marketing, brand, communications, or editorial roles, ideally at a high-growth B2B technology company
• A track record leading a B2B marketing function, with demonstrated strength in product marketing, brand, and/or content marketing
• Experience in health tech, digital health, or a comparably complex/regulated B2B space — you understand how healthcare buyers think and what earns their trust
• Demonstrated ability to both set direction and inspire a team (even a small or extended one) and do the work yourself — write the doc, build the deck, ship the page
• Strategic fluency across the full marketing toolkit — you can speak knowledgeably about channels you're not personally running and know when to bring in outside expertise
• Strong written and verbal communication — you'll be one of the primary voices shaping how Photon is understood, internally and externally
• Low ego, high ownership — driven by outcomes for the business, not by protecting a title or a playbook
• Comfort with ambiguity and a genuine appetite for experimentation — you'd rather test and learn than wait for certainty
• Ability to work from our Brooklyn office at least three days per week

Preferred

• Prior experience building or scaling a marketing function from a small base (deciding what to hire vs outsource vs tool)
• Familiarity with SEO, website CMS tools, lifecycle email, and lightweight design or creative tools
• Experience marketing specifically to both health systems and digital health/tech buyers