Responsibilities

• Brand Leadership
• Serve as a passionate advocate and guardian of Stumptown brand equity.
• Develop and execute the brand positioning, ensuring the brand’s super premium position, while remaining relevant and continuing to evolve.
• Marketing Strategy & Planning
• Lead the marketing strategy, consumer insights and marketing plan initiatives to drive ROI.
• Work cross-functionally to present a cohesive and compelling brand experience to our target consumer that drives awareness, engagement, acquisition, traffic and sales.
• Build out integrated marketing plans, leveraging consumer and channel insights, digital platforms, promotions, website, PR and creative content development and storytelling.
• Consumer Communications including PR and Social Media
• Oversee consumer communications across all channels including social media marketing, community growth and influencer outreach.
• Serve as a steward to guide Stumptown’s social impact and engage our community.

Requirements

• 10+ years of brand leadership experience in a multi-channel environment including CPG & Retail.
• Bachelor’s degree in Marketing, Business or a related field; MBA preferred.
• A strong commercial mindset and proven track record of driving growth and profitability.
• Demonstrated analytical, creative, collaborative and strategic thinking delivering brand-building results
• Experience building digital strategies and campaigns with relevant KPIs.
• Experience managing creative teams as well as external agencies, able to balance timelines across multiple stakeholders and effectively lead in a matrix environment.
• Passionate and knowledgeable about consumers, trends, social scenes, emerging talent and platforms to keep our brand relevant, relatable and aspirational with consumers.
• Exceptional communication skills; able to communicate with internal, external and public audiences.

Preferred

• Craft beverage or coffee experience preferred; Premium brand experience strongly preferred.

Benefits

• medical, dental and vision insurance; Employee Assistance Program (EAP); Flex Spending Accounts; company-paid and supplemental Life Insurance, Accident, Hospital, Critical Illness and Long Term Disability insurance; Paid New Parent Leave; Short-Term Disability insurance or paid leave programs; 9 paid holidays (plus 1 personal holiday); vacation; sick leave benefits; and, paid HumansKind (Volunteer) hours. And – an amazing employee discount!
• 401(k) savings plan which includes an employer match of 100% for the first 3% of earnings that you contribute plus 50% of the next 2% you contribute.