Responsibilities

• Content and brand. This is the center of gravity. Build a content engine with maximum leverage across formats and platforms, anchored in real storytelling and a clear point of view. Long-form and short-form, written and video. Protect and evolve the brand across every touchpoint.
• Story and authority. Turn our clinical experts, our patients, and our mission into recognizable voices through video, podcasts, press, and writing. Build earned media and the kind of trust signals that make Outro the name people associate with this movement.
• Lifecycle. Own email and SMS hands-on early: sequences, segmentation, re-engagement. Bring attribution literacy and clear reporting.
• Organic and SEO. Build a compounding organic growth strategy and an SEO content program that captures high-intent search and builds lasting authority.
• Community. Grow Outro's social and community presence into a genuine destination for people exploring a life with less medication, not just an audience.
• Partnerships and channels. Build relationships with aligned creators, influencers, affiliates, and partners. Oversee integrated execution across email, community, influencer, affiliate, IRL, and PR, including our PR agency and media relationships.
• Building the function. Hire and manage contractors, agencies, and eventually a small team. Set the bar for speed, ownership, and quality. Partner closely with clinical, product, engineering, and operations.

Requirements

• You have built something from nothing that worked. A brand, an audience, a newsletter, a content channel, a side project. Show us the thing you made, not the years you spent.
• You can create, not just direct. You write, edit, and shape story yourself, and you brief others well.
• You are AI-native. You have already reworked how you produce and operate around AI, and your output shows it.
• You have taste and a point of view. You have opinions, you care, and you want to make a dent.
• Ownership is your default. You move fast, you finish things, and you do not wait to be told.
• Your range is broad. You are comfortable across content, brand, social, SEO, community, and lifecycle.
• You do not need healthcare or clinical experience. Some of the best people for this role will come from adjacent consumer brands in CPG, wellness, and DTC. If you have built a mission-driven brand that people genuinely trust, we want to talk.

Benefits

• Health Insurance: Medical, dental, and vision benefits
• Time Off: 20 days paid vacation + holidays