Responsibilities

• Brand & identity: Lead unified brand development: voice, messaging architecture, and positioning across both markets.
• Digital presence: Own the full website rebuild: architecture, content strategy, SEO, and ongoing optimization.
• Patient acquisition: Design and execute inbound strategies across digital, content, social, and paid channels.
• Analytics & KPIs: Own cost per lead, channel attribution, campaign ROI, and CRM-integrated pipeline reporting.
• Campaign execution: Direct the external marketing and PR agency: set strategy, brief, and hold them accountable to results.

Requirements

• 7+ years of progressive marketing leadership with direct ownership of brand, digital, and lead generation strategy
• Experience in healthcare, regenerative medicine, cellular therapy, or an adjacent regulated health environment - you understand responsible clinical marketing
• Demonstrated ability to build or rebuild a brand and marketing function from the ground up
• Strong working knowledge of SEO, SEM, content, social media, email, and paid acquisition
• Experience owning and directing an external marketing or PR agency relationship
• Fluency in marketing analytics and CRM platforms — Salesforce, HubSpot, or comparable
• Proven ability to lead a small team while operating as an individual contributor

Preferred