Responsibilities

• Build market strategies and multi-channel campaigns to strengthen brand and generate MQLs.
• Drive pipeline generation and marketing-qualified leads through multi-channel campaigns.
• Lead product marketing initiatives for SaaS products.
• Plan and execute campaigns for new features, product enhancements, and service offerings.
• Define ICPs, buyer personas, customer journeys, and value propositions.
• Develop marketing collateral including pitch decks, case studies, blogs, whitepapers, and sales enablement materials.
• Manage SEO, paid marketing, content strategy, social media, and performance marketing initiatives.
• Monitor and optimize campaign performance, lead funnels, conversion rates, CAC, and ROI.
• Conduct market research to identify trends, customer needs, and competitive insights.
• Collaborate with internal teams to align marketing efforts with business growth objectives.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 10+ years of experience in B2B marketing within the IT industry.
• Proven experience in both IT Services Marketing and SaaS/Product Marketing.
• Strong understanding of demand generation, brand positioning, and growth marketing strategies.
• Experience in driving inbound and outbound marketing campaigns for global markets.
• Strong expertise in SEO, performance marketing, content marketing, and digital campaigns.
• Experience managing lead generation, pipeline growth, CAC, ROI, and conversion optimization.
• Strong understanding of customer acquisition, engagement, and retention strategies.
• Ability to develop and execute marketing strategies aligned with business and revenue goals.
• Experience working closely with Sales, Product, and Leadership teams for growth initiatives.

Preferred

• Experience leading external agency partnerships
• Experience with market research and competitive intelligence
• Exposure to AI-driven marketing strategies