Responsibilities

• Own Leap's marketing strategy, aligning brand, content, demand generation, and product marketing behind company goals.
• Build and lead the marketing organization, including hiring and developing managers across Content, Creative Strategy, and Product Marketing.
• Build and manage the marketing budget, allocating spend across channels to maximize pipeline and brand impact.
• Own demand generation strategy, ensuring Marketing delivers a consistent, qualified pipeline that supports Sales targets.
• Own how Leap shows up in search and in AI answers, including SEO and answer engine optimization (AEO), so contractors find Leap whether they're searching Google or asking an AI assistant.
• Guide brand strategy and creative direction, making sure everything Leap puts out reflects a consistent, on-brand voice.
• Partner closely with Sales on lead quality, campaign alignment, and sales enablement content.
• Partner with Product on positioning, messaging, and go-to-market strategy for new features and launches.
• Own Leap's event strategy, including trade shows, webinars, and other opportunities to build brand presence in the industry.
• Elevate marketing strategy and materials to support Leap's move upmarket, building credibility with larger contractor accounts.

Requirements

• Bachelor's degree required.
• 10+ years of marketing experience, including 4+ years leading a marketing team, ideally within a B2B SaaS company.
• Demonstrated success building and leading a marketing team across content, brand, demand generation, and product marketing.
• Track record of building pipeline that supports and drives sales results.
• Working knowledge of SEO and AEO, including how to structure content so it gets picked up and cited in AI-generated answers.
• Strong understanding of brand strategy and the ability to keep messaging consistent across channels and teams.
• Excellent consultative and listening skills with a strong ability to communicate across a range of diverse cultures and corporate levels, including Executive Management.
• Ability to communicate complex marketing strategy clearly to sales, product, and executive audiences.
• Comfortable operating as a player-coach—leading a team while still doing the work yourself when the team is lean.
• Strong analytical skills, with the ability to use data to guide budget and channel decisions.

Benefits

• Affordable Health & Wellness Coverage – comprehensive and competitive benefits package, starting the first of the month following your hire date.
• Invest in Your Future – 401(k) company match to help you build financial security.
• Time to Recharge – We believe time to rest and recharge matters. Leap offers a Flexible Time Off (FTO) policy, 10 paid sick days, and 8 paid company holidays.
• Comprehensive Employee Assistance Program (EAP) – resources to support your mental health, financial well-being, and everyday challenges.
• Exclusive Discounts with LifeMart (via ADP) – save on groceries, restaurants, entertainment, pet insurance, cell phones, child care, and more!
• MoveSpring Wellness App – stay active and engaged with company step challenges, workout content, meditation tools, and wellness blogs for a healthier you!
• Culture & Team-Building Activities – we love to connect, celebrate, and grow together through team events, fun challenges, and company traditions like our Annual Summit!