Head of Marketing

New York, USA (Remote)

$167K/yr - $208K/yr (Est.)Senior LevelFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive Kestra\'s go-to-market with a unified PLG and Enterprise demand engine, owning positioning, messaging, and pipeline while building the marketing team.

  • Own positioning and narrative across ICPs, differentiation, and a unified messaging framework.
  • Must-have: Experience turning PLG and Enterprise motions into enterprise pipeline.
  • Direct line to the CEO and scalable marketing execution in a distributed team.

Job Description

Responsibilities

  • The Head of Marketing is the architect of Kestra's go-to-market narrative and demand engine. You blend PLG and Enterprise into a single coherent motion, own positioning and pipeline generation, and build the team that executes at scale.
  • Own positioning and narrative — You define how Kestra is understood in the market: ICP, differentiation, and a messaging framework that holds across every channel and audience. One source of truth, governed by Marketing.
  • - Drive brand and web maturity — You lead the website refresh and asset relaunch to reflect the reality of the product and meet enterprise buyers where they are.
  • - Build the demand engine — You design and execute GTM across PLG/OSS-to-Enterprise conversion and top-down Enterprise. You own pipeline generation as shared accountability with Sales.
  • - Enable the revenue team — You produce the assets and plays that make Sales more effective, and maintain a tight feedback loop between deals and Marketing output.
  • - Build and lead the team — You hire and structure Marketing, and leverage agencies and freelancers to move fast before headcount is in place.

Requirements

  • Proven marketing leader in B2B developer-facing SaaS — data engineering, infrastructure, DevOps, or open-source
  • Exceptional at positioning and narrative: you can write a homepage, a pitch, and a battlecard, and you know the difference between all three
  • Comfortable with both PLG and Enterprise motions — you understand how to turn community adoption into enterprise pipeline
  • Builder mindset with a doer's instinct: you set up systems and KPIs, but you don't wait for headcount to ship work
  • Strong at managing agencies and freelancers: briefs, quality bar, speed
  • Data-driven without over-engineering — you measure what matters and act on it

Preferred

  • Background in orchestration, data platforms, infrastructure automation, or workflow tooling
  • Experience with a company relaunch or rebrand in a technical B2B context
  • Familiarity with analyst relations and PR in the developer infrastructure space

Benefits

  • Real ownership in a globally distributed, technical team
  • Direct line to the CEO and full visibility on company strategy
  • A product already running mission-critical workloads at Fortune 500 companies
  • Competitive compensation, equity, and health insurance
Kestra logo

Kestra

3.2 Glassdoor

Kestra is an open-source orchestration platform that makes both scheduled and event-driven workflows easy. By bringing Infrastructure as Code best practices to data, process, and microservice orchestration, you can build reliable workflows and manage them with confidence.In just a few lines of code, you can create a flow directly from the UI. Thanks to the declarative YAML interface for defining orchestration logic, business stakeholders can participate in the workflow creation process.Kestra offers a versatile set of language-agnostic developer tools while simultaneously providing an intuitive user interface tailored for business professionals. The YAML definition gets automatically adjusted any time you make changes to a workflow from the UI or via an API call. Therefore, the orchestration logic is always managed declaratively in code, even if some workflow components are modified in other ways (UI, CI/CD, Terraform, API calls).

Founded in 2022
Paris, ÃŽle-de-France, FRA
53 employees (6 in marketing)
54% recommend to a friend

Traffic Signals

Monthly Visitors
98.5K
Traffic Source Mix
Search
49.3%
Direct
37%
Referral
8.8%
Social
3.7%
Paid
1%

Headcount Trend

Current headcount: ~53

Marketing Team

Marketing Team Size
5 (9% of company)

Funding

Total Funding
$11M
Last Raise
$8M
Seed, 1 years ago

Funding History

  • Sep 2024
    Seed • $8M
  • Oct 2023
    Pre Seed • $3M