Responsibilities

• Develop and execute marketing plans aligned with company growth goals.
• Build demand generation campaigns that create qualified sales opportunities and support expansion into new markets.
• Lead website strategy, SEO, paid advertising, email marketing, and marketing automation.
• Partner with sales to develop presentations, proposals, case studies, and other customer-facing tools.
• Create programs that support customer retention, account growth, and supplier engagement.
• Oversee trade shows, events, brand messaging, and corporate communications.
• Strengthen CRM use, data quality, reporting, and marketing performance measurement.
• Manage the marketing budget, outside partners, and a team spanning digital marketing and creative services.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 7+ years of progressive marketing leadership experience.
• Experience developing and executing omnichannel marketing strategies that create consistent customer experience across digital, email, sales, events, and other channels.
• A track record of driving measurable revenue growth.
• Strong understanding of B2B sales and marketing processes.
• Experience with CRM platforms and marketing automation systems.
• Experience managing marketing teams and budgets.
• Strong communication, leadership, project management, and analytical skills.
• Ability to travel 10%-20%.

Preferred

• Experience in packaging distribution, industrial distribution, manufacturing, or a related B2B industry.
• Experience supporting multiple locations or markets.
• Knowledge of NetSuite.
• Experience with supplier co-op marketing programs.
• Experience supporting acquisitions and brand transitions.
• Experience leading creative, digital marketing, and content teams.

Benefits

• Hybrid Work Schedule
• Medical/Dental/Vision insurance with flex spend
• Paid time off plus holidays
• 401K plan
• Supplemental insurance options